Director of Brand Marketing

About Pacaso

Pacaso is on a mission to enrich lives by making second home ownership possible and enjoyable for more people. We modernize the generations-old practice of co-owning a second home, combining smart technology, professional management, and a top-tier experience to create a better way to own and enjoy a second home.

The Role

We are looking for a dynamic, creative, and strategic Director of Brand Marketing to lead the development and execution of our brand strategy. This is a key leadership role responsible for shaping the voice, tone, and narrative of Pacaso across all brand touchpoints. The ideal candidate will bring deep experience in brand storytelling, content strategy, editorial leadership, and cross-functional collaboration.

You will drive the consistency and quality of Pacaso’s brand presence across owned, earned, and paid channels, while helping to evolve and scale our brand as we grow across markets in the U.S. and internationally.

Key Responsibilities

• Brand Strategy & Development
• Lead the evolution of Pacaso’s brand strategy, positioning, and messaging to strengthen brand equity and awareness.
• Partner with Creative and Product Marketing to ensure cohesive storytelling across campaigns, content, and experiences.
• Content & Editorial Leadership
• Own and evolve Pacaso’s brand voice and editorial guidelines.
• Oversee brand copywriting across web, email, social, advertising, video, and product surfaces.
• Manage external copywriters, content creators, and editorial partners.
• Integrated Campaign Development
• Lead concepting and execution of brand-level campaigns that elevate Pacaso in the hearts and minds of consumers and media.
• Partner with PR, Performance Marketing, and local teams to deliver campaigns that are both creative and high-performing.
• Public Relations & Executive Communications
• Oversee PR strategy and execution in partnership with internal and agency teams.
• Develop thought leadership and executive visibility platforms, including messaging frameworks, speeches, op-eds, and ghostwritten content.
• Serve as a strategic advisor on external communications, media engagements, and public appearances for senior leadership.
• Crisis & Issues Management
• Lead brand response strategy and messaging during sensitive or high-impact events.
• Partner with Legal, Communications, and Executive teams to ensure timely, transparent, and aligned communications during crisis moments.
• Brand Partnerships & Cultural Moments
• Identify and activate strategic brand partnerships, sponsorships, and cultural moments that reinforce brand relevance.
• Collaborate with social, design, and PR to bring ideas to life.
• Team Leadership & Collaboration
• Manage a small, high-performing brand team.
• Work cross-functionally with Product Marketing, Growth, Sales, Design, Legal, and PR teams.

Qualifications

• 8+ years in brand marketing, editorial, content strategy, or communications roles, ideally with a mix of in-house and agency experience.
• Exceptional writing and editing skills, with a portfolio of brand and campaign work.
• Proven track record of building and scaling brand strategies and narratives.
• Experience with luxury, travel, real estate, or lifestyle brands preferred.
• Comfortable operating in a fast-paced, high-growth, start-up environment.
• Strong leadership and collaboration skills with the ability to influence across teams and levels.

What We Offer

• Salary range of 155-170k and equity 
• Comprehensive benefits including medical, dental, and vision
• Unlimited PTO and flexible work environment
• A passionate, mission-driven team that values innovation and authenticity