Senior Lifecycle Marketing Manager
Offer summary
Qualifications:
7+ years in marketing with at least 4+ years in a cross-channel CRM role for a large user customer base., Strong analytical skills with the ability to translate data into actionable insights., Experience with marketing tools like Iterable, Braze, Salesforce, and Mixpanel., A passion for mental health and wellness, along with a curiosity for experimentation..Key responsabilities:
- Design and implement lifecycle marketing strategies to drive customer acquisition and retention.
- Develop and execute experiments across mobile, in-product, and email messaging to enhance user engagement.
- Analyze customer journey data to identify areas for improvement and optimize the customer experience.
- Communicate experiment results across the organization to inform various teams on engagement and retention strategies.
Job description
Modern Health
Modern Health is a mental health benefits platform for employers. We are the first global mental health solution to offer employees access to one-on-one, group, and self-serve digital resources for their emotional, professional, social, financial, and physical well-being needs—all within a single platform. Whether someone wants to proactively manage stress or treat depression, Modern Health guides people to the right care at the right time. We empower companies to help all their employees be the best version of themselves, and believe in meeting people wherever they are in their mental health journey.
Modern Health is backed by investors like Kleiner Perkins, Founders Fund, John Doerr, Y Combinator, and Battery Ventures and raised more than $170 million in less than two years, making Modern Health the fastest entirely female-founded company in the U.S. to reach Unicorn status.
More about our culture and what you can expect when you join the team:
- “It Takes a Village” culture. Modern Health has a unique and unabashed culture centered around high empathy and high accountability - with a drive to win. We are energized by bringing together the best talent in the industry to achieve audacious goals focused on making mental health a strength and priority for all.
- We have an obsession to win. We are highly ambitious and passionate about the work that we do. We take pride in delivering excellence and our personal best and we continuously innovate to uniquely solve our customers’ needs.
- We are accountable and can rely on each other. We are a team and hold ourselves and each other accountable. We believe in transparent communication and continuous feedback to foster a culture of trust, reliability, and growth.
- We demonstrate empathy. We have a supportive and diverse culture where we bolster and uplift each other as we pursue our lofty goals. We encourage selflessness and a willingness to support others, fostering a collaborative and respectful environment.
- We exhibit a bias towards action. This is a fast-paced environment. We jump into problems and initiate solutions. We empower our people to make decisions and experiment, iterate, and repeat until we get it right.
Modern Health is a fully remote workforce and a hyper-growth company that is often recognized for its excellence, winning awards such as World’s Most Innovative Companies of 2023 by Fast Company, Top 25 Companies of San Francisco 2023, and 2023 Well-Being Trailblazer Award. To protect our culture and help our team stay connected, we require overlapping hours for everyone. While many roles may function from anywhere in the world—see individual job listing for more—team members who live outside the Pacific time zone are expected to work at least six hours between 8 am and 5 pm Pacific time each workday.
We are looking for driven, creative, and passionate individuals to join in our mission. An inclusive and diverse culture are key components of mental well-being in the workplace, and that starts with how we build our own team. If you're excited about a role, we'd love to hear from you!
The Role
We seek a dynamic and experienced Senior Lifecycle Marketing Manager to join our team. In this role, you will design, implement, and optimize strategies to drive customer acquisition, retention, and growth through data-driven lifecycle marketing campaigns. Your efforts will ensure a cohesive and engaging customer journey, leveraging email marketing, CRM, and automation tools. You’ll also work cross-functionally with our product and analytics team to understand the customer lifecycle and maximize engagement authentically.
This role involves marketing to our end users, so the ideal candidate is user-obsessed and can drive meaningful engagement with the Modern Health app. The ideal candidate is also a hands-on operator and familiar with a fast-paced startup environment.
This position is not eligible to be performed in Hawaii.
What You’ll Do
- Build new lifecycle marketing strategies that increase adoption and engagement, with the ultimate goal of Client retention
- Build strategies that touch B2C customers at key engagement and retention touchpoints
- Develop, execute, and reiterate experiments across mobile, in-product, and email messaging while looking for improvements for engagement at each step of the customer lifecycle
- Create meaningful user experiences across campaigns and the user experience by partnering with our analytics and product teams
- Analyze customer journey data and feedback to identify areas of improvement and optimize the customer experience. Extract learnings from experiments to inform other Customer and User roadmap initiatives
- Communicate the results of your experiments widely across the org to inform Customer Success, Sales, Partnerships, Product, and other functions on what drives engagement and retention
Who You Are
- 7+ years in marketing with at least 4 + years in a cross-channel CRM role (mobile, email, in-app) for a large user customer base
- Possesses strong analytical skills and ability to translate data into meaningful, actionable insights
- Experience using Iterable, Braze, and/or similar ESPs to build and track campaign metrics
- Familiarity with Salesforce, Mixpanel, and Looker
- A curiosity for experimentation and building new programs from scratch
- Experience running A/B tests and using data & customer insights
- Experience building blast, triggered, and nurture campaigns
- Strong in campaign execution from planning, creative development, targeting, testing, deployment, reporting, and optimization.
- Strong attention to detail and passion for working in a fast-paced environment
- Ability to work with the tools available, while also striving for continuous improvement
- An analytical thinker who is comfortable measuring campaign performance and identifying new areas of opportunity with existing data
- You stay up-to-date with industry trends and best practices to ensure the company remains competitive and innovative
- Comfortable with ambiguity and quick pivoting to serve business needs
- A passion for mental health/wellness
Bonus Points
- Strong experience with Iterable
- Working at a high-growth startup
- Working on SaaS software
- Working in Health Tech or HR
- Digital Health experience is preferred
Benefits
Fundamentals:
- Medical / Dental / Vision / Disability / Life Insurance
- High Deductible Health Plan with Health Savings Account (HSA) option
- Flexible Spending Account (FSA)
- Access to coaches and therapists through Modern Health's platform
- Generous Time Off
- Company-wide Collective Pause Days
Family Support:
- Parental Leave Policy
- Family Forming Benefit through Carrot
- Family Assistance Benefit through UrbanSitter
Professional Development:
- Professional Development Stipend
Financial Wellness:
- 401k
- Financial Planning Benefit through Origin
But wait there’s more…!
- Annual Wellness Stipend to use on items that promote your overall well being
- New Hire Stipend to help cover work-from-home setup costs
- ModSquad Community: Virtual events like active ERGs, holiday themed activities, team-building events and more
- Monthly Cell Phone Reimbursement
Equal Pay for Equal Work Act Information
Please refer to the ranges below to find the starting annual pay range for individuals applying to work remotely from the following locations for this role.
- Zone 1: San Francisco Bay Area and New York City Metro
- Zone 2: All other California locations and Seattle, WA
- Zone 3: All other New York locations, All other Washington locations, Washington DC, Austin,
TX, CT, IL, MA, NH, NJ, OR, RI, VT - Zone 4: All other Texas locations, AL, AK, AZ, AR, CO, DE, FL, GA, HI, ID, IN, IA, KS, KY, LA, ME, MD, MI, MN, MS, MO, MT, NE, NV, NM, NC, ND, OH, OK, PA, SC, SD, TN, UT, VA, WV, WI, WY
Compensation for the role will depend on a number of factors, including a candidate's qualifications, skills, competencies, and experience and may fall outside of the range shown. Ranges are not necessarily indicative of the associated starting pay range in other locations. Full-time employees are also eligible for Modern Health's equity program and incredible benefits package. See our Careers page for more information.
Depending on the scope of the role, some ranges are indicative of On Target Earnings (OTE) and includes both base pay and commission at 100% achievement of established targets.
Below, we are asking you to complete identity information for the Equal Employment Opportunity Commission (EEOC). While we are required by law to ask these questions in the format provided by the EEOC, at Modern Health we know that gender is not binary, and we recognize that these categories do not reflect our employees' full range of identities.
Required profile
Experience
Other Skills
- Adaptability
- Communication
- Teamwork
- Analytical Thinking
- Detail Oriented
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