Offer summary

Qualifications:

5+ years of hands-on experience in paid user acquisition, specifically with Google Ads and Apple Search Ads., Deep understanding of mobile performance marketing and experience optimizing for in-app events and subscription funnels., Proficiency in data analysis tools like Excel, Looker, Google Analytics, and Firebase., Excellent communication skills and fluency in English..

Key responsabilities:

Own and scale campaigns across Google Search, Universal App Campaigns, and Apple Search Ads with a focus on acquisition and ROI.

Analyze performance data to identify trends and optimize towards key performance indicators.

Manage large-scale budgets efficiently to maximize returns and invest in growth opportunities.

Collaborate with cross-functional teams to ensure a cohesive user acquisition strategy.

Job description

Blinkist connects people with powerful ideas from leading authors and experts to broaden perspectives, gain knowledge, and spark understanding in all areas of their life, both personal and professional.

Used by over 32 million people worldwide, Blinkist distills the key ideas from the most relevant, impactful books and podcasts. These can be read or listened to in 15-minute summaries, that we call Blinks. ✨

About The Role

We’re growing fast, and we’re looking for a Senior Marketing Manager who lives and breathes performance marketing—specifically across Google Ads (Search, UAC) and Apple Search Ads.

As our Senior Marketing Manager for Google Ads & Apple Search Ads, you’ll own, scale, and optimize some of our most important acquisition channels. You’ll be responsible for driving high-quality installs, subscriptions, and ROI through efficient spend and smart strategy. You’ll collaborate with marketers, data analysts, creatives, and developers to move fast and learn even faster.

Check out the hiring process for this position here: https://jobs.blinkist.com/0zh 🚀

What You'll Do

Strategy & Execution: Own and scale campaigns across Google Search, Universal App Campaigns (UAC), and Apple Search Ads (ASA) with a strong focus on acquisition, ROI, and Spend.
Performance Analysis: Deep-dive into data, identifying trends, optimizing towards KPIs (CPI, CPA, ROAS, ROI), and continuously iterating for performance gains.
Budget Ownership: Manage large-scale budgets efficiently, maximizing return while strategically investing in growth opportunities.
Automation & Scaling: Leverage automation tools, scripts, and APIs to scale campaigns and streamline workflows.
Cross-Functional Collaboration: Partner with Performance Marketing, Analytics, Product, Engineering, and CRM to ensure a cohesive and aligned user acquisition strategy.
Stay Ahead: Keep up to date with the latest ad platform changes, betas, privacy regulations (e.g., ATT), and industry best practices.

What We're Looking For

5+ years of hands-on experience in paid user acquisition, specifically managing Google Ads (Search, UAC) and Apple Search Ads.
Deep understanding of mobile performance marketing and experience optimizing for in-app events, subscription funnels, and ROI.
Data-driven mindset with proficiency in tools like Excel, Looker, Google Analytics, Firebase, or similar.
Experience working with MMPs (e.g., Adjust, AppsFlyer) and tracking methodologies (attribution, postbacks, SKAdNetwork).
Ability to generate insights from complex data sets and make strategic decisions quickly.
Excellent communication skills—clear, concise, and persuasive.
Fluent in English.

Why Blinkist

Our unique culture of empowerment, mutual respect, and transparency has always been our defining characteristic. We support each other and carve out opportunities for every individual to develop and grow. We strongly believe that diversity powers innovation, thus we celebrate and support our differences, providing equal opportunities for employment and career growth. We embrace a flexible, remote-friendly way of working that supports different needs and lifestyles.

These are some of our most valued benefits:

30 PTO days + Wellbeing days + Learning days
Flexible approach to work
Monthly work-from-home or transport reimbursement
One time work from home office set up budget
Employee Stock Option Plan
Unlimited access to the Go1 Learning Hub and Blinkist app
Professional development fund
Volunteer leave to give back to the community
Family planning & parental leave, plus support for parents returning to work
Wellness initiatives and an Employee Assistance Program

If you choose to join our team in Berlin, you'll have access to our modern office space in Neukölln and enjoy healthy plant-based meals prepared fresh every day by our very own chef. 🥑

Apply Now

If we’ve captured your interest and you want to take part in changing the world through the power of ideas – apply now and tell us what got you excited about this opportunity.

We look forward to hearing from you! ☀️

🔎 Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalised folks tend to only apply when they check every box. If you think you have what it takes, even if you don't meet every single point on the job description, please still get in touch. We’d love to have a chat and see if you could be a great fit.

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