CRM manager (Email Deliverability Specialist )

We are an iGaming company with over 5 years of experience and a team of more than 1000 specialists.  Our achievements include 8 major projects that are popular among our clients and successfully operate in Tier 1-3 countries. 

The company attracts and values highly qualified specialists, which allows us to efficiently build processes and successfully expand our presence in new locations.

Join the team that launches new projects in various markets and shapes the future of the iGaming industry.

The Senior Email Deliverability Specialist is responsible for ensuring the stable and high deliverability of emails. This role involves analyzing existing infrastructure, managing domain and IP reputations, and developing and implementing long-term strategies to enhance deliverability.

Main accountabilities and responsibilities:

• Continuous tracking of delivery performance metrics, identifying trends, and troubleshooting issues.

• Ensuring all email campaigns comply with international laws and regulations.

• Maintaining sender and IP reputation, including blacklist management and feedback handling.

• Working closely with marketing and IT teams to align email strategies with best delivery practices. Participating in email campaign planning, providing guidance on setup, content, and timing.

• Preparing detailed reports on deliverability metrics, campaign performance, and providing insights for future strategy development.

Experience and background requirements :

• At least 3 years of experience in email marketing or deliverability.

• Proven case of improving email deliverability metrics and managing email campaigns.

• Knowledge of CRM systems (Customer.IO, Sendgrid) and the ability to integrate them into email marketing strategy.

• Experience with analytical tools (PowerBI, LookerStudio) for email deliverability analysis.

• Practical experience using warm-up automation systems (Folderly, Warmy) and deliverability auto-testing tools.

• Proficiency in monitoring and diagnostic systems (Inbox placement tests, blacklist monitoring, etc.).

• Basic proficiency in Python for data analysis and automation tasks.

Technical Knowledge

• Email Authentication Protocols: Deep understanding of SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail), and DMARC (Domain-based Message Authentication, Reporting, and Conformance). Ability to configure and troubleshoot authentication errors (DNS misconfigurations, missing signatures, policy mismatches).

• Email Deliverability Tools & Technologies: Proficiency in using deliverability tools and platforms (e.g., Warmy, GlockApps, W3C, mail-tester, mailmeteor) to monitor inbox placement, assess spam risks, and check blacklist status. Knowledge of Email Service Providers (ESP) and technical factors affecting email deliverability across different platforms.

• Email Infrastructure: Understanding of email infrastructure components such as dedicated vs. shared IPs, IP warming strategies, and their impact on sender reputation. Technical knowledge of email campaign setup, including DNS configuration and the role of reverse DNS in email deliverability.

• Data Analysis & Reporting: Ability to analyze deliverability data, identify trends, and derive actionable insights from metrics such as open rates, bounce rates, and spam complaints. Proficiency in analytics tools to generate reports and visualizations that track deliverability performance over time. Basic proficiency in Python for data analysis and automation.

Business expertise

• Regulatory Compliance: Knowledge of GDPR and other local regulations; understanding of data privacy rules. Ability to adapt campaigns to different jurisdictions and comply with provider requirements.

• Email Marketing Strategies: Awareness of how deliverability impacts overall email marketing ROI. Use of segmentation, personalization, and relevant content to enhance engagement and inbox placement.

• Reputation Management: Development of strategies to maintain and improve sender reputation. Understanding of blacklist/whitelist ecosystems and effective delisting processes.

• Stakeholder Communication: Ability to explain complex technical concepts to non-technical colleagues. Experience in training teams on email marketing best practices.