Real Estate Agent Recruiter (Social Media Focus)

You’ll love this role if you:

• See social media as the most powerful tool for recruiting ambitious real estate agents—not just posting attractive listings.
• Thrive on creating compelling content that inspires agents to reach out asking, "How do I join your team?"
• Are passionate about storytelling that connects directly to agents’ career frustrations, aspirations, and goals.
• Get energized when social media campaigns generate meaningful conversations and appointments.
• Understand that effective recruitment means building authentic relationships through strategic messaging and targeted content.
• Enjoy collaborating with recruiters, marketing professionals, and leadership to craft social media strategies that resonate deeply with driven, talented agents.

About This Role

Agents don’t just join brokerages; they join because they can see themselves within inspiring stories of growth, support, freedom, & success. Your role is to tell these stories through social media to attract ambitious agents ready to elevate their careers.

This is not about sharing property listings—it’s about demonstrating how our team can transform agents’ professional lives through authentic, engaging social media campaigns.

Your Goal:

Use social media to attract ambitious agents who align with our core values—accountability, care, knowledge, transparency, and coachability—leading them to schedule conversations with our recruiting team.

What You’ll Do:

• Develop and execute creative social media content and campaigns that highlight our agents’ successes, team culture, and the real-world impact of joining our brokerage.
• Leverage storytelling to showcase testimonials, behind-the-scenes team moments, and career breakthroughs that resonate with prospective agents.
• Run targeted organic and paid campaigns that inspire agents to engage, comment, and start conversations about joining our team.
• Collaborate closely with leadership to ensure messaging aligns with the needs and aspirations of ambitious agents & the company culture.
• Track and optimize content performance, prioritizing genuine engagement and conversion over vanity metrics.

Requirements

You’ll Be a Great Fit If You:

• Have a passion for understanding people’s motivations and crafting content that speaks directly to their professional aspirations.
• Possess experience using social media strategically to recruit, inspire, or mobilize professionals (experience recruiting real estate agents, salespeople, or loan officers is a plus).
• Balance authenticity with effective storytelling, turning real experiences into powerful messages that drive action.
• Are skilled at creating content that inspires agents to envision their future success with our team.

What Success Looks Like:

• Agents proactively reaching out through DMs, comments, and inquiries about joining our team.
• Your content consistently sparking meaningful conversations.
• Increased attendance at webinars and recruiting events.
• Providing the recruiting team with warm leads excited to discuss opportunities.
• Team members eager to share their stories, knowing you’ll portray them as heroes.

Qualifications:

• 5+ years of professional experience building engaged communities and running successful recruitment-focused social media campaigns.
• Proven track record of working effectively in a fully remote environment (minimum of 12 months).
• Track-record of success using Social Media to recruit real estate agents.

Benefits

Benefits & Culture:

• Fully Remote Flexibility: Enjoy the freedom to create impactful social media content and campaigns from anywhere.
• Competitive Compensation: Attractive salary plus bonuses reflecting your ability to deliver measurable recruitment results.
• Real Impact: Your work directly influences team growth, brand perception, and agent career success.

About the Houston Properties Team:

We empower our team and clients to make wise decisions, fostering career growth and generating long-term wealth. Our values—accountability, care, coachability, transparency, and knowledge—guide everything we do, driving meaningful connections and lasting success.

Google us—you’ll see opportunities to elevate our social media presence (which is exactly why we need you!). Our glowing client testimonials will show you the true essence of our team and culture.

Ready to inspire agents to take the next step in their career journey?

Click "Apply" to start the process, and let’s discuss how your storytelling skills can build our next chapter of success.