Senior Copywriter, Lifecycle and Brand

Dodge Construction Network (Dodge) is looking for a Senior Copywriter, Lifecycle and Brand to elevate how we connect with our customers through the power of words.

This strategic, hands-on role is all about shaping messaging across the entire customer journey—from awareness to conversion to retention—while bringing our brand voice to life across every campaign, channel, and touchpoint.

You'll play a central role in how an iconic brand shows up in the market, partnering with a passionate team that’s redefining the construction industry through data and insight. Your copy will connect with general contractors, trades, building product manufacturers, and other construction professionals—moving them to take action.

In close collaboration with marketers, designers, product teams, and sales, you’ll develop performance-driven messaging that resonates. Whether you're writing an email nurture stream, a landing page, a paid ad, or a product one-pager, you’ll craft copy that inspires and performs—all while building trust in our brand.

This is a full-time position and reports directly to the Director, Brand Marketing.

Preferred Location

This is a remote, home-office based role and candidates must be located in the Dallas/Fort Worth, TX area.

Travel Requirements

Expected travel is 10% for this role.

Essential Functions

• Write compelling, on-brand copy for email campaigns, lifecycle nurture programs, and product marketing initiatives
• Use lifecycle stages to develop messaging that guides customers toward their next best step, addressing objections and motivating action
• Create and execute a test-and-learn plan to optimize lifecycle and CRM content performance
• Develop clear, engaging messaging for digital channels, including landing pages, social media, paid ads, and web banners
• Contribute to brand storytelling and content that builds awareness, trust, and affinity
• Ensure a consistent brand voice across all channels, while tailoring messages to specific audience segments
• Evolve and maintain brand voice guidelines in collaboration with brand and design stakeholders
• Collaborate with marketing, product, design, and sales teams to align copy with campaign strategies and business goals
• Support the creation of sales collateral—such as brochures, one-pagers, and pitch decks—that clearly communicate value
• Translate customer insights and data into actionable, audience-relevant messaging.
• Proofread and edit copy for clarity, accuracy, and tone
• Stay informed on commercial construction trends, customer segments, and Dodge personas to inform messaging

Education Requirement

Bachelor’s degree in a related field or equivalent education and work experience.

Required Experience, Knowledge and Skills

• 7+ years of relevant work experience in marketing, content or brand roles
• Proven success writing for email campaigns and customer lifecycle marketing
• A strong portfolio demonstrating strategic thinking and excellent writing across digital formats
• Experience writing for B2B audiences – experience in tech, SaaS, data or construction a plus
• Proven leader with a collaborative mindset and the confidence to present creative decisions
• Strong project management skills and the ability to juggle multiple priorities
• Ability to balance creativity with clarity and performance goals
• Knowledge of principles and methods for showing, promoting, and selling products or services including marketing strategy and tactics and sales techniques

**Must provide a link to an online portfolio.**

About Dodge Construction Network

Dodge Construction Network exists to deliver the comprehensive data and connections the construction industry needs to build thriving communities. Our legacy is deeply rooted in empowering our customers with transformative insights, igniting their journey towards unparalleled business expansion and success. We serve decision-makers who seek reliable growth and who value relationships built on trust and quality. By combining our proprietary data with cutting-edge software, we deliver to our customers the essential intelligence needed to excel within their respective landscapes. We propel the construction industry forward by transforming data into tangible guidance, driving unparalleled advancement.

Dodge is the catalyst for modern construction.

Salary Disclosure

Dodge Construction Network’s compensation and rewards package for full time roles includes a market competitive salary, comprehensive benefits, and, for applicable roles, uncapped commissions plans or an annual discretionary performance bonus.

For this role, we are only considering candidates who are legally authorized to work in the United States and who do not now or in the future require sponsorship for employment visa status.

A background check is required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job and consistent with all federal state and local ordinances.

Reasonable Accommodation

Dodge Construction Network is committed to recruiting, hiring, and promoting people with disabilities. If you need an accommodation or assistance completing the online application, please email [email protected].

Equal Employment Opportunity Statement

Dodge Construction Network is an Equal Opportunity Employer. We are committed to leveraging the talent of a diverse workforce to create great opportunities for our business and our people. All employment decisions shall be based on merit, qualifications, and business needs without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, pregnancy, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.

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