Job Description
The Marketing Manager will be responsible for developing and implementing effective marketing programs, communications campaigns, and promotions that drive growth, engagement, and awareness of IPS Rebates with members, supplier partners and distributors They will work closely with the Director of Marketing and other key internal stakeholders to collaborate and oversee the growth and retention strategy via the Smart a la Carte member portal.
This is a remote position - ideal candidate should reside in Central/Eastern time zone.
Job Responsibilities
Smart a la Carte Promotional Member Portal:
- Lead enhancements and improvements of the Smart a la Care member portal and rewards program.
- Successfully implement Wave 1 of the Smart Rewards program, encompassing comprehensive site enhancements, strategic product selection, and efficient fulfillment processes. This initiative aims to enhance user engagement, streamline operations, and deliver exceptional value to our members.
- Develop and maintain member content in the portal to drive compliance and program opportunities.
- Create promotional kits collaborating with IPS Manager of Manufacturer Relations aligned with manufacturer products and seasonal events that drive member and manufacturer value and growth.
- Develop strategies to increase member enrollment in Smart a la Carte.
- Manage relationship with third-party fulfillment company, Integrated Marketing Technologies.
- Measure and analyze Smart a la Carte metrics and performance, reporting monthly on key findings and opportunities.
Communication Platform:
- Develop and implement member communication strategies to convey IPS Rebates value.
- Partner with the Director of Marketing to create compelling content, such as videos and case studies, showcasing IPS Rebates solutions and benefits.
- Manage the IPS Rebates consumer-facing website to drive engagement.
- Analyze website traffic and engagement to measure digital efforts' success.
- Utilize K12 insights and educational resources from the School Nutrition Association (SNA) and other platforms to influence communication strategies.
- Lead the Marketing Specialist in creating collateral and promotions for State and National Conferences working with creative agencies and fulfillment partners.
- Oversee HubSpot integration and CRM transition for marketing automation and email campaigns.
Promotions Platform:
- Plan and execute strategic promotional campaigns to enhance IPS Rebates brand visibility, drive significant growth, and deliver exceptional value to both members and manufacturers. This includes developing targeted marketing strategies, leveraging data insights, and fostering strong partnerships to maximize engagement and retention. Develop and manage the annual member promotions calendar.
- Collaborate with an external design agency on content and creative development.
- Monitor and analyze marketing campaign performance using key metrics, adjusting strategies as needed to achieve goals.
Qualifications
The ideal candidate will have the following professional experience and skills:
- A successful candidate must possess a 4-year college degree in Marketing or Communications.
- Minimum 3-5 years of professional marketing and/or communication experience, demonstrating a record of progressively increasing responsibility.
- Experience in developing short and long-term marketing strategies.
- Experience with email service providers (e.g. HubSpot, Pardot, Salesforce, etc.)
- Financial acumen, budget development and people management skills
- Above average computer skills, specifically in Microsoft office applications - MS Word, Excel, and PowerPoint.
- Ability to synthesize multiple inputs into a clear, concise, and valuable recommendation.
- Foodservice Industry experience is a plus, K12 segment experience is an additional asset.
It is expected that the successful candidate will have the following personal attributes:
- A sense of enthusiasm who can inspire and motivate others.
- Confidence in his/her abilities, self-motivated and able to work effectively with little supervision and in a team environment.
- Results-oriented individual who can make a difference; an individual who takes initiative, makes things happen, accepts accountability, and has a “can do” attitude.
- Excellent oral and written communication and presentation skills, plus the ability to communicate with a wide range of people.
- Attention to detail.
- Excellent customer service and client relationship skills.
- Creative and flexible in attitude and style to adapt to new situations in a rapidly changing, dynamic environment.
- A strong value system, unquestioned integrity, and good listening skills.
- Ability to deal with ambiguity and effectively cope with change.
- Draws on diverse resources to make high quality decisions.
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Benefits
BENEFITS: Aramark offers comprehensive benefit programs and services for eligible employees including medical, dental, vision, and work/life resources. Additional benefits may include retirement savings plans like 401(k) and paid days off such as parental leave and disability coverage. Benefits vary by location and are subject to any legal requirements or limitations, employee eligibility status, and where the employee lives and/or works. For more information about Aramark benefits, click here Aramark Careers - Benefits & Compensation.
- Flexible work arrangements
- Generous PTO, Vacation and 9 paid holidays
- Volunteer days, community partnerships, Employee Assistance Program
- Employee discounts on select services and products
- Your choice of three medical plan tiers, two carriers to choose from & My Healthy Changes well-being program
- Adoption Assistance & Paid Parental Leave
- Tuition Funding Sources and Scholarship Programs
- Retirement plan (401K or SIRP for those eligible) with match on annual contributions
COMPENSATION: The salary range for this position is $75,000 to $100,000. If both numbers are the same, that is the amount that Aramark expects to offer. This is Aramark’s good faith and reasonable estimate of the compensation for this position as of the time of posting.
There is no predetermined application window for this position, the position will close once a qualified candidate is selected. Qualified applicants with arrest or conviction records will be considered for employment in accordance with all applicable laws, including, but not limited to all applicable Fair Chance Ordinances and Acts. For jobs in San Francisco, this includes the San Francisco Fair Chance Ordinance.
About Aramark
Our Mission
Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet.
At Aramark, we believe that every employee should enjoy equal employment opportunity and be free to participate in all aspects of the company. We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status or other characteristics protected by applicable law.
About Aramark
The people of Aramark proudly serve millions of guests every day through food and facilities in 15 countries around the world. Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet. We believe a career should develop your talents, fuel your passions, and empower your professional growth. So, no matter what you're pursuing - a new challenge, a sense of belonging, or just a great place to work - our focus is helping you reach your full potential. Learn more about working here at http://www.aramarkcareers.com or connect with us on Facebook, Instagram and Twitter.
