Senior Social Media Executive (Campaigns and Coverage)

What the Role Covers 

Ad Hoc Campaign Development & Execution (65%) 

• Lead the ideation and execution of ad hoc social media campaigns ensuring alignment with brand objectives. 

• Develop pitch materials to sell campaign ideas, including message houses, content strategies, and creative direction. 

• Craft and oversee social media content—static posts, carousels, Stories, and Reels/TikToks—ensuring each piece fits the campaign vision and platform best practices. 

• Develop content concepts, shot lists, and scripts for Reels/TikTok to ensure high-quality storytelling and engagement. 

• Coordinate and guide content production teams, from initial concept to final execution. 

• Monitor campaign performance, analyze results, and optimize future efforts based on insights and learnings. 

Creator Outreach, Briefing & Material Development 

• Identify and filter appropriate creators or KOLs who align with the campaign’s objectives and brand voice. 

• Develop creator briefs and guide them in producing content that meets client expectations. 

• Ensure creator-generated content is brand-aligned, engaging, and meets platform best practices. 

• Manage ongoing communication and partnerships with creators throughout the campaign. 

Event Coverage & Content Creation (10%) 

• Cover approximately five (5) key events annually, capturing real-time content for IG/FB Stories, Event Recap Reels, and static posts. 

• Conduct on-site shooting and interviews, ensuring engaging and brand-aligned storytelling. 

• Manage post-event content creation, including editing or guiding editors to produce high-quality recap videos and social media posts. 

• Travel may be required for event coverage, including overnight stays for locations outside Metro Manila. 

Assist in Project Pitches, Social Media/KOL Research (25%) 

• Pitch Deck Support – Gather industry insights, design slides, and structure presentations to highlight social media strategies and ROI. 

• Keyword Research – Identify trending and high-impact keywords for organic and paid campaigns using SEO tools. 

• Competitor Analysis – Track competitor content, engagement, and ad strategies to refine social media approaches. 

• Trend Monitoring – Use social listening tools to spot emerging trends, hashtags, and audience conversations. 

• Performance Insights – Analyze past campaigns and competitor success to optimize future strategies. 

Required Skills & Expertise 

• Social Media Strategy & Campaign Development 

• Content Production  

• Creator & KOL Management  

• On-Site Event Coverage  

• Client Communication & Relationship Management 

• Video Editing & Direction  

• Performance Tracking & Optimization