Performance Marketing Manager

The Company

Cape was founded in early 2022 by Palantir and Anduril alums with deep expertise in privacy and national security. While running Palantir’s US national security business, our CEO became passionate about privacy and security on mobile devices. Our mission is to be a force for good in global wireless.

At Cape, we are not just another cellular service provider; we are the architects of a privacy-centric movement that starts with the devices in your pocket. We are building a cellular network that helps citizens, including those responsible for our nation’s security, regain control of their own data.

We believe that where we are, where we go, and whom we are with are among our most personal information and should be kept private. Privacy is not something you achieve by limiting yourself or by doing less, it is a set of features to be built so you can do more. We have raised money from Andreessen Horowitz and other top-tier VCs, and are excited to grow the team.

The Team

We are relentless builders, constantly pushing the boundaries of what's possible and bringing to life ideas that have never before existed. Innovation is at the core of everything we do. At Cape, we trust our team to deliver greatness and empower them to make a profound impact. As a member of our team, you will collaborate seamlessly with our diverse group of talented engineers and other team members, enjoying dynamic interactions with colleagues from across the organization.

The Role

Cape is a privacy-first mobile carrier, and we are looking for the founding member of our performance marketing team to drive our next stage of consumer growth. We’re solving new problems – figuring out how to achieve growth and accurate marketing attribution in a privacy-centric environment – so we need someone who brings a data-driven yet creative mindset to experiment and deliver results. You will manage and optimize campaigns across digital channels without relying on third-party cookies or traditional tracking, finding creative ways to reach our audience and measure success. If you thrive on quickly iterating based on performance data and tackling unique challenges (like measuring ROI in a cookieless world), this role is for you. This position reports to the Head of Consumer Growth.

Here are some ways you’ll make an impact:

• Scale Paid Acquisition: Drive significant growth in new customer acquisition through paid channels (Google, Meta, etc.) by continually optimizing campaigns to maximize ROI and meet aggressive growth targets.

• Efficient Spend Optimization: Maximize return on ad spend by reallocating budgets weekly based on performance insights, ensuring each dollar is spent efficiently to drive incremental growth. Establish a rigorous test-and-learn framework to measure true incrementality of our campaigns. For example, run geo-based holdouts or period-over-period experiments to determine lift and avoid cannibalization of organic users.

• Data-Driven Insights: Leverage analytics and SQL to deep-dive into campaign data, uncover trends and opportunities, and inform strategic decisions on channel mix, targeting, and messaging. Present findings and recommendations to the team to guide overall growth strategy.

• Privacy-First Attribution: Develop and implement a robust, privacy-first tracking and attribution strategy (without third-party cookies) to accurately measure each channel’s contribution to customer acquisition and retention.

• MarTech Implementation: Build and manage our marketing tech stack – from defining UTM parameters and setting up ad platforms to integrating server-side conversion tracking and CRM data – to capture the full customer journey from click to conversion.

• Cross-Functional Collaboration: Work closely with the creative, product, and data teams to ensure marketing initiatives are aligned with product launches and that tracking implementations are accurate and privacy-preserving. Collaborate on landing page optimization and creative testing to improve conversion rates.

Are You the Candidate We’re Looking For? You have:

• Performance Marketing Experience: 4-8+ years of hands-on experience managing performance marketing campaigns (e.g., Google Ads, Facebook/Meta Ads, etc.) with significant budgets and demonstrable results in customer acquisition.

• Analytical Skills: A metrics-driven mindset with expertise in measuring ROI and optimizing funnel performance. Experience designing experiments or lift tests (geo tests, A/B tests, or holdouts) to assess true incremental impact of marketing efforts (and to identify any cannibalization).

• Marketing Technology & Tracking: You’ve built and managed the marketing tech stack end-to-end. This includes setting up UTM tracking and tag management (e.g., Google Tag Manager), implementing server-side conversion tracking or APIs, and integrating campaign data into CRM and analytics systems for full-funnel attribution.

• SQL and Data Analysis: Proficiency in SQL and data analysis – able to self-serve data to analyze campaign performance and generate actionable insights.

• Agility & Experimentation: A test-and-learn approach to marketing. You iterate quickly based on what the data is telling you, and you’re comfortable making weekly (even daily) adjustments to campaigns to capitalize on opportunities.

• Privacy-First Mindset: Enthusiasm for tackling the challenges of growth in a privacy-first context. You are excited about finding new solutions that respect user privacy.

• Results Orientated: A track record of hitting growth targets and improving key metrics. You take ownership of outcomes and consistently look for ways to exceed expectations.

The salary range for this role is $150,000-$200,000 a year + equity + 401K match. Within the range, individual pay is determined by experience, relevant education, and/or training.

Our Culture 

• We are builders, and we choose to spend our time building things that matter. Many of our people have backgrounds in Defense Tech as well as the defense and intelligence community. We build to win.

• We hire excellent people, give them outsized responsibility, and trust them to execute at a high level. Everyone here has a track record of solving hard problems throughout their careers.

• We believe that personal privacy and national security interests are not inherently at odds, and can be reconciled via strong technology.

• We believe that companies exist to build awesome things and take care of their people. Our benefits reflect that– top-tier health care, 401(k) matching, and a generous vacation policy (that we actually use).

• We hire candidates of any race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, Veteran status, and any other status. Achieving diversity across these categories will serve to make our company stronger and our product better.

How to apply

Click the link below to apply.

We reserve the right to make use of any unsolicited resumes received from outside recruiting agencies and / or individual recruiters without being responsible for payment of any fees asserted from the use of unsolicited resumes.