Marketing Manager

Smallstep is an internationally distributed, remote-first company. We work reasonable, flexible hours and utilize technology to accomplish goals asynchronously. We look for folks who are thoughtful, can break down problems, and often work independently. You are trusted to work on your own and to ask for help when blocked. At Smallstep you get the benefit of working with a tight-knit team across many areas and contribute directly to the success of the organization.

Smallstep is seeking a Marketing Manager who will help execute on our Go To Market plan- shaping digital marketing campaigns, facilitating new business development strategies, developing content, and creating reports to analyze the success of each of these activities. We are looking for someone passionate about technology and cybersecurity, who can help us bring our product to our target market.

This role serves to drive growth for Smallstep by developing, implementing, tracking, and optimizing our content marketing campaigns across multiple channels to acquire and retain audiences/customers. The position requires a strong grasp of modern marketing strategies, including social media, and the ability to build integrated campaigns from concept to execution. The successful candidate will have experience launching and growing SaaS platforms, and feels comfortable speaking to a highly technical audience. They will have a strong understanding of, and experience with, martech such as Hubspot, ZoomInfo, LinkedIn, and other social media platforms. You will work cross-functionally with GTM leaders, Product, Engineering, Customer Success, and Sales teams to launch effective campaigns on time and on budget.

Key Responsibilities:

• Execute on Go To Market strategy for Smallstep including digital marketing, analytics, webinars + virtual events, and partnerships/co-marketing campaigns

• Identify appropriate channels to reach CISOs, IT and Operations professionals, and security engineers; coordinate PPC, creation of content and collateral, campaign execution and spend optimization

• Develop data-driven, multi-channel marketing strategies to acquire and retain users for Smallstep including Email/SMS, Paid Social/Search, and SEO

• Design performance reports and dashboards to influence strategy and demand planning, increase conversion metrics and optimize campaign performance

• Manage and analyze campaign KPIs; CAC, ROAS, LTV, ROI, team sign-ups, & revenue attribution

• Work with founder and executive team to engage with tech community via live or virtual events with the goal of identifying potential customer opportunities

• Source and provide strategic oversight to agency partners

• Work cross-functionally to develop product story-telling and engaging customer journey funnels across the Smallstep platform

• Devise innovative ways to engage audiences, including establishing market intelligence, audience personas and digital user journeys

• Liaison with the Design team to inform them of campaign performance and strategize on creative development with customer-centric direction;

• Report to executives and key stakeholders on high level wins, challenges, and future plans strategies.

• Utilize a data-driven approach to run marketing experiments and implement attribution models and reporting systems to support business decisions

• Explore new channels and platforms to explore untapped opportunities

A successful candidate will have:

• 6+ years in digital marketing with hands on experience defining, leading, executing paid search/SEO, display, social, media campaigns

• 2+ years working in technology / SaaS marketing

• Strong understanding of the sales and marketing funnel; proven success of growing an audience and understanding how to convert it into sales opportunities & revenue

• Experience with delivering content across key digital platforms, including but not limited to Facebook, Instagram, Google, LinkedIn, Twitter and YouTube

• Experience creating and distributing content of all types (blog, video, social, sales presentations, competitive, etc)

• Work closely with technical teams to deliver on innovative narratives and campaigns for social media channels

• You document everything and make it easy for others to find and take action against.

• Knowledge of modern cloud architectures and popular development tools, platforms, and/or relevant frameworks a plus

• Bonus points if technologies such as HTTPS/TLS, certificates (X.509), and OAuth are not foreign to you.

• Interest or passion to evangelize through speaking & writing

We believe in action-based empathy. We actively work to create an environment where everyone feels welcome and valued as teammates and contributors. We know a diverse team is essential to create a vibrant and inclusive culture that fosters a true sense of belonging. By embracing the unique talents and perspectives of our entire team, we approach challenges in ways that a monocultural team simply cannot.

We’re committed to building a self-aware group that is collaborative and results- driven, representing a variety of skills, backgrounds, and lived experiences. We believe everyone deserves a competitive salary, industry leading benefits, the ability to share in the company’s success, and the psychological safety to be their truest selves at work.

Smallstep is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We encourage all those interested to apply.