Product Engagement Manager, EMEA

Description

THE ORGANIZATION

The Entrepreneurs’ Organization (EO) is a high-quality support network of 18,000 business founders and owners in 220 chapters and 80 countries worldwide. EO’s purpose is to move the world forward by unlocking the full potential of entrepreneurs. Since 1987, EO has helped entrepreneurs achieve transformational growth through the power of life-enhancing connections, shared experiences, and collaborative learning. Guided by EO’s core values: trust and respect, thirst for learning, think big, be bold, and together we grow, EO’s international staff collaborates successfully across diverse cultures. As an EO employee, you will gain access to the world’s top experts in entrepreneurship, grow beyond your perceived limits, and make breakthroughs as you refine and realize your personal goals. EO’s competitive total rewards package, flexible work environment, and generous professional development resources are frequently cited as among the most popular benefits of working at EO.

POSITION SUMMARY

The Product Engagement Manager, EMEA will be the primary implementer of EO products in the two regions that span the EMEA geography (Europe and MEPA). Official EO products are designed by thought leaders and expert staff but require implementation support in the field. The Product Engagement Manager will liaise with Europe’s and MEPA’s member leaders responsible for the successful deployment of EO products, and will support the promotion of, engagement of, and adoption of a wide range of member benefits. From customizing the promotion of products to meet the needs of the EMEA audience, to executing specific event-driven products virtually, in-person, and hybrid, to measuring usage and satisfaction of those benefits, this person will play an important role in EO’s growth through member retention.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Products and Communication

• Serves as an ambassador for EO core products and member benefits, including being highly trained on EO products to be influential with EO members.
• Leads coordination and regional delivery of EO’s core products throughout EMEA, including learning tours, forum workshops, and leadership trainings.
• Promotes EO’s products in ways that resonate with the intended audience, depending on regional, cultural, and linguistic needs.
• Builds processes or develops content to drive member engagement through the promotion of EO products (e.g. communication of member testimonials and regional campaigns etc.)                                                                     

• Provides actionable insights to product teams, leveraging data to guide program development and align with member needs.             

• Manages external marketing and communications agencies to develop and execute all event promotional campaigns, including digital assets, email marketing, and social media content.
• Leads the curation and distribution of the regional newsletter and social media, spotlighting local success stories, upcoming opportunities, and global initiatives in a way that resonates with EO members and drives engagement.
• Designs and implements systems that improve regional efficiency and empower chapter staff to promote products locally. This includes creating tools for automating communications, managing speaker databases, and delivering training for smoother chapter operations.             

• Ensures regional and chapter communications are aligned with EO’s global brand by providing access to scalable content and tools (e.g., Canva, templates, design guidelines).

• Collaborates closely with regional leaders and experts to co-create engagement strategies, chapter subsidy initiatives, and communication touchpoints that resonate with local cultural nuances while maintaining global brand consistency.
• Owns the end-to-end planning and execution of regional events (e.g., Leadership Summit, Regional Leadership Academy, Moderator Summit), working with cross-functional teams and member leaders to deliver impactful, seamless experiences.
• Supports relevant Experts and Member Products Directors in executing the regional action plan and quarterly Town Hall meetings.
• Leads ad hoc projects, ensuring effective execution of EO’s strategic objectives.

QUALIFICATIONS, SKILLS, AND KNOWLEDGE REQUIRED

• Bachelor's degree in any field
• Minimum 5 years’ professional experience, preferably in a nonprofit/association/membership organization
• Excellent organizational and customer service skills and account management experience preferred
• Event and logistic experience preferred
• Proficiency in collaboration tools such as Canva, Monday, CRM, and AI automation preferred
• Ability to interact with entrepreneurs with tact, diplomacy and poise
• Well-developed analytical and problem-solving skills
• A self-starter who desires to show ownership and commitment to the job
• Exercises confidentiality and discretion
• Masters nuanced communicative style in multi-cultural contexts
• Establishes relationships proactively; shows genuine interest in the needs and concerns of others; maintains a positive attitude; and builds networks
• Detail-oriented
• Has a growth mindset, eager to learn and driven to grow
• Proactive and flexible