Offer summary

Qualifications:

At least 3 years of experience in digital marketing management or relevant experience., Demonstrable experience in SEO/SEM, email marketing, and social media campaigns., Strong leadership skills and ability to manage a digital marketing team., Excellent knowledge of website analytics tools and CRM platforms..

Key responsabilities:

Plan and execute all digital marketing campaigns including SEO/SEM and social media.

Measure and report on the performance of digital marketing campaigns against goals.

Collaborate with internal teams to optimize user experience and create landing pages.

Identify trends and optimize marketing spend based on performance insights.

Job description

Position: Senior Digital Marketing Manager

Number of hours: 40 hours/week

Schedule: Central Time

Tasks required:

Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
Design, build and maintain the clients social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Establish and execute a digital marketing strategy to distribute content
Set up and/or optimize company pages within each platform to increase the company's social content visibility
Utilize CRMs to develop marketing campaigns
Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification
Maintain consistent brand messaging across all social channels
Identify, analyze, and measure trends and content to assess how well its performing and optimize user experience
Review site content, conversion funnels, analytics and statistics to make recommendations for new and creative growth strategies
Other ad hoc tasks that would be assigned

Requirements:

At least 3 years of experience as a Digital Marketing Manager or a relevant experience
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Strong leadership skills with the ability to build and manage a digital marketing team
Solid knowledge of website analytics tools (e.g., Google Analytics, WebTrends)
In-depth knowledge of CRM and various social media platforms and their best practices
Experience with managing B2B and B2C campaigns
Experience in setting up and optimizing Google Adwords campaigns
Excellent knowledge of modern HTML/CSS
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Good English communication skills, both written and verbal
Highly organized and detail-oriented; able to efficiently prioritize multiple tasks
Ability to work independently and in a team-oriented environment