Media Analytics, CPG Ads + Promotions
Offer summary
Qualifications:
4+ years of experience in performance marketing, preferably in a digital agency or CPG environment., Hands-on experience with performance media products and familiarity with targeting and bid strategies., Intermediate to Advanced SQL skills for building scalable data tools., Experience in a client-facing role, comfortable sharing data-backed insights with external audiences..Key responsabilities:
- Own OKRs related to ads revenue and upsell, ensuring campaign analytics and optimizations are met.
- Engage with media leads at top CPG advertisers to plan campaign strategies and analyze performance.
- Design and deliver insights-driven narratives for Sales teams, including performance reporting and campaign analysis.
- Build scalable processes and tools to help partnership teams self-diagnose performance and make recommendations.
Job description
About the Team
Our CPG Advertising & Promotions team operates at the intersection of e-commerce and advertising. We provide digital marketing solutions to help CPG brands advertisers reach DoorDash audiences. This role will be responsible for campaign analytics and optimizations across our performance media products.
About the Role
We’re looking for an analytical, detail-oriented, highly-motivated individual to support our CPG Ads business. In this role, you’ll be part of our Insights organization, supporting our growing sales teams on core media products. In this role you will serve as “subject matter expert” on Sponsored Products and Sponsored Brands campaigns, providing analytics and insights to Advertisers, Sales, and Product:
- Own OKRs related to ads revenue and upsell
- Understand all the tools available to advertisers to set up and optimize their campaigns; leverage those tools to deliver against advertiser targets across key metrics: ROAS, pacing, fill rate
- Build scalable processes and tooling to contextualize Advertiser performance and enable our partnership teams to self-diagnose performance and make recommendations
- Design and own insights-driven narratives for Sales teams, such as weekly performance reporting, campaign analysis in Quarterly Business Reviews, and strategic upsell opportunities showcasing the influence of media strategy to reach business goals
- Engage with media leads at top CPG advertisers to plan campaign strategy, analyze performance, and proactively identify areas of optimization and opportunity
- Serve as thought partner to Product and Ops teams to influence feature enhancements and new builds to drive performant advertiser outcomes
You’re excited about this opportunity because you will…
- Analyze and Influence: You enjoy hunting for insights and using data to share meaningful learnings and make actionable recommendations
- Scale: You are ready to roll up your sleeves and help build new and improve current processes and tools to increase the reach and impact of your work
- Partner: You’ve worked closely with sales and account teams before and know what data they - and their partners - need to achieve their marketing goals
We’re excited about you because…
- You have 4+ years of experience in performance marketing at a digital agency, retail media network, or in a CPG environment
- You have been ‘hands on keyboard’ for performance media products and are familiar with different capabilities like targeting, bid strategies, etc.
- Intermediate to Advanced SQL experience required; you are able to build scalable data tools
- Have worked in a client facing role and are comfortable sharing data-backed insights and recommendations to external audiences
- You have a proven track record of hitting goals and succeeding in a complex and fast moving environment
We expect this position to be filled by 5/16/2025.
Notice to Applicants for Jobs Located in NYC or Remote Jobs Associated With Office in NYC Only
We use Covey as part of our hiring and/or promotional process for jobs in NYC and certain features may qualify it as an AEDT in NYC. As part of the hiring and/or promotion process, we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound from August 21, 2023, through December 21, 2023, and resumed using Covey Scout for Inbound again on June 29, 2024.
The Covey tool has been reviewed by an independent auditor. Results of the audit may be viewed here: Covey
Compensation
The successful candidate's starting pay will fall within the pay range listed below and is determined based on job-related factors including, but not limited to, skills, experience, qualifications, work location, and market conditions. Base salary is localized according to an employee’s work location. Ranges are market-dependent and may be modified in the future.
In addition to base salary, the compensation for this role includes opportunities for equity grants. Talk to your recruiter for more information.
DoorDash cares about you and your overall well-being. That’s why we offer a comprehensive benefits package for all regular employees that includes a 401(k) plan with an employer match, paid time off, paid parental leave, wellness benefits, and several paid holidays. Paid sick leave in compliance with applicable laws (i.e. Colorado Healthy Families and Workplaces Act).
Additionally, for full-time employees, DoorDash offers medical, dental, and vision benefits, disability and basic life insurance, family-forming assistance, a commuter benefit match, and a mental health program, among others.
To learn more about our benefits, visit our careers page here.
About DoorDash
At DoorDash, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions that display empathy for our range of users—from Dashers to merchant partners to consumers. We are a technology and logistics company that started with door-to-door delivery, and we are looking for team members who can help us go from a company that is known for delivering food to a company that people turn to for any and all goods.
DoorDash is growing rapidly and changing constantly, which gives our team members the opportunity to share their unique perspectives, solve new challenges, and own their careers. We're committed to supporting employees’ happiness, healthiness, and overall well-being by providing comprehensive benefits and perks including premium healthcare, wellness expense reimbursement, paid parental leave and more.
Our Commitment to Diversity and Inclusion
We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.
Statement of Non-Discrimination: In keeping with our beliefs and goals, no employee or applicant will face discrimination or harassment based on: race, color, ancestry, national origin, religion, age, gender, marital/domestic partner status, sexual orientation, gender identity or expression, disability status, or veteran status. Above and beyond discrimination and harassment based on “protected categories,” we also strive to prevent other subtler forms of inappropriate behavior (i.e., stereotyping) from ever gaining a foothold in our office. Whether blatant or hidden, barriers to success have no place at DoorDash. We value a diverse workforce – people who identify as women, non-binary or gender non-conforming, LGBTQIA+, American Indian or Native Alaskan, Black or African American, Hispanic or Latinx, Native Hawaiian or Other Pacific Islander, differently-abled, caretakers and parents, and veterans are strongly encouraged to apply. Thank you to the Level Playing Field Institute for this statement of non-discrimination.
Pursuant to the San Francisco Fair Chance Ordinance, Los Angeles Fair Chance Initiative for Hiring Ordinance, and any other state or local hiring regulations, we will consider for employment any qualified applicant, including those with arrest and conviction records, in a manner consistent with the applicable regulation.
If you need any accommodations, please inform your recruiting contact upon initial connection.
Required profile
Experience
Other Skills
- Teamwork
- Detail Oriented
- Communication
- Analytical Skills
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