Marketing Programs Manager

Description

About Vehlo

We started Vehlo in 2019 with a simple goal: to be the industry’s favorite provider of repair shop technology.

Across every part of the auto repair industry, Vehlo is igniting vehicle service success with software and financial solutions that unlock your potential. Our founder-led products power the entire service lane experience and keep customers coming back with streamlined tools that help you handle communication, workflow automation, touchless payments, valet pickup, and much more. We’re out to simplify the customer journey from start to finish and give power back to the people under the hood, making their jobs easier and your shop more profitable —just ask our over 30,000 customers, who generate more than 50M annual repair orders. At Vehlo, our only purpose is your success, and together, we’re reaching your goals faster than ever.

Being a Veep comes with more than a comprehensive benefits package—our biggest benefit is opportunity: Opportunity to make an impact, opportunity for growth, and opportunity for recognition and rewards. This is not a mega-corporation where you wonder what people are doing all day - every Veep is moving the ball forward day in, day out for our customers or for each other.

About this role

Vehlo is seeking a seeking a Marketing Programs Manager for our Aftermarket Division. This role is a critical part of our high-energy, high-growth team. In this role, you will craft and implement marketing campaigns that drive brand awareness and revenue for our products. To achieve this, you’ll work cross-functionally with Sales, Customer Success, Product, and RevOps teams to develop, implement and optimize our reputation, demand generation, product marketing, cross-sell, and partner programs. Your success will be driven by the fact that you possess strong communication and project management skills and are comfortable attaining buy-in from large groups and executive teams. If you would like to dive in, take ownership, and generate results for a growing organization, we would like to hear from you.

What You’ll Do:

• Develop a marketing plan for aftermarket products in conjunction with our divisional marketing teams, including key activities and budgets to support the acquisition of new aftermarket customers (cross-sell) and the retention of existing customers.
• Manage and coordinate marketing projects with internal teams and vendor partners, ensuring that deadlines & quality expectations are met. Ensure that investments are maximized with vendor partners.
• Collaborate with product management and marketing communications to develop product positioning and messaging that resonate with our target buyer personas.
• Plan the launches of net-new products and releases of existing products, and manage the cross-functional implementation of the plan.
• Work closely with internal stakeholders to create and maintain digital and tangible feature lists and provide examples of feature use cases.
• Understand and support our partner channels team
• Create and maintain a campaign strategy that drives new logo, cross-sell, and partner leads to our internal sales teams
• Create website content related to product, and coordinate updates with the Marketing Services team.

Qualifications

What You’ll Need:

• Bachelor’s degree in Digital Marketing, Marketing or related field
• 4+ years of experience in Marketing
• Knowledge of Digital Marketing principles
• Comfortable using collaboration and CRM tools such as Salesforce
• Exceptional ROI-tracking skills, able to prove what is –or isn’t—working
• Familiarity with various online marketing platforms (e.g., Facebook, Google Ads, Microsoft Ads, etc.)
• Experience with the Microsoft Office suite

Bonus Qualifications:

• Automotive experience
• SaaS experience

Vehlo is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Vehlo makes hiring decisions based solely on qualifications, merit, and business needs at the time.