Brand Manager – Extended Stay Lodging (Remote-US)

Job Summary:
The Brand Manager – Extended Stay Lodging is responsible for ensuring the success of brand operations by providing strategic guidance, training, and support to owners and property teams. This role focuses on maintaining brand consistency, optimizing operational efficiencies, and enhancing the guest experience tailored to the unique needs of extended stay properties. The Brand Manager serves as the primary liaison between the company and hotel operators, fostering strong relationships while driving performance and compliance.

Key Responsibilities:

Brand & Operational Support:

• Provide expert consulting and coaching to hotel operators, ensuring adherence to extended stay brand standards, including housekeeping efficiency, in-room amenities, and guest service.
• Guide property leadership on long-term guest retention strategies, fostering a “home away from home” experience for extended stay guests.
• Train hotel teams on best practices for maintaining operational consistency, cost control, and guest satisfaction in extended stay environments.

Property Onboarding & Transition Support:

• Lead the successful onboarding of new extended stay properties, ensuring smooth transitions by aligning operations, marketing, and service standards.
• Assist with renovations and property conversions to meet extended stay lodging requirements, including room configurations, kitchen amenities, and long-term guest accommodations.
• Develop and manage transition timelines, track project progress, and report updates to leadership.

Performance Improvement & Training:

• Conduct in-depth operational audits focused on extended stay-specific metrics such as guest length of stay, suite maintenance, and revenue per available room (RevPAR).
• Implement training programs emphasizing long-term guest engagement, efficient housekeeping rotations, and extended stay guest loyalty initiatives.
• Offer operational consulting in revenue management, direct booking strategies, and optimizing extended stay occupancy rates.

Relationship Management & Quality Assurance:

• Act as the primary point of contact for assigned properties, ensuring compliance with brand standards tailored to extended stay lodging.
• Conduct regular quality assurance visits, provide action plans for improvement, and track progress on key performance indicators (KPIs).
• Address guest service concerns unique to long-term stays, ensuring a comfortable and hassle-free experience.

Strategic Process Development:

• Develop tracking systems for extended stay property performance, including guest satisfaction scores, occupancy trends, and ancillary revenue opportunities.
• Recommend and implement process improvements that enhance efficiency, reduce operational costs, and optimize guest retention.
• Stay up to date on extended stay industry trends and apply insights to improve brand performance.

Qualifications & Experience:

• Minimum of 5 years of professional experience in the hospitality industry, with at least 3 years’ recent experience in extended stay hotel management, operations, or brand support.
• Recent multi-property management experience in the extended stay segment preferred.
• Strong expertise in extended stay operations, guest retention strategies, and revenue management.
• Excellent leadership, training, and communication skills, with a focus on relationship building.

Other

• Willingness to travel regularly to support assigned properties – estimated at 70% travel.
• Near major airport.
• Valid driver’s license, serviceable automobile and proof of insurance.
• The starting salary for this role is estimated to be between $75,000 and $80,000. Base pay, however, will be determined based on several factors, which include but are not limited to, applicable skills, work experience, education, business needs and market demands.  

This position is not eligible for immigration sponsorship.

Benefits Summary for Full Time Employees (work 30 + hours per week)

Available Day One:

•    Medical/Dental/Vision

•    Vacation/Sick/Floating Holidays - accruals start

•    401K – company match and direct contribution

•    Employee discounts/Hotel discounts

•    Financial and health wellness programs

Equal Employment Opportunity

Best Western International, Inc. (the “Company”) maintains a policy of equal employment opportunity for all employees and qualified applicants for employment without regard race (including hair textures and hair styles associated with race), color or pigmentation, religion, religious creed (including religious dress and grooming practices), national origin, ancestry, alienage or citizenship status, caste, age, disability, gender, gender identity or expression, sex, sexual orientation, LGBTQ+ individuals, height, or weight, pregnancy status, childbirth, or related medical conditions, genetic information, uniformed service or veteran status, marital status or any other characteristic protected by applicable federal, state, provincial, or local laws. The Company’s equal employment opportunity policy applies to all aspects of employment with the Company, including but not limited to, hiring, promotion, transfer, benefits, discipline and termination.