Field and Channel Marketing Manager, North America

Description

Silverfort is a cyber-security startup that develops a revolutionary identity protection platform. Our mission is to provide industry-leading unified identity protection solutions for hybrid and multi-cloud environments. Using patented technology, Silverfort’s platform enables strong authentication across entire corporate networks and cloud environments, without any modifications to endpoints and servers.

Silverfort has been widely recognized as an industry innovator, being named “Best of MFA award” from Expert Insights, Microsoft Security 20/20 partner award, Homeland Security Award for Best Identity Access Management platform for its agentless secure authentication and zero trust platform by Astors.

As a Channel & Field Marketing Manager, you will play a pivotal role in driving demand generation and business growth. This position is responsible for creating and executing innovative field and partner marketing strategies that generate high-quality leads, convert them into opportunities, and build a robust sales pipeline. The individual will be responsible for organizing virtual and in-person events and channel marketing programs, managing metrics and reporting, and collaborating cross functionally with sales, product, digital marketing, and customer marketing, etc. to drive pipeline. Successful candidates will possess excellent communication skills both written and verbal and must be organized and detail-oriented - managing many programs simultaneously

Responsibilities

• Manage the regional marketing planning in tight collaboration with local leadership, the field sales team, and the extended marketing teams.
• Plan and execute regional events, from large trade shows to intimate lunch & learns, and everything in between. Collaborate with the sales leaders to decide key events, establish goals, and ensure a flawless pre-event, on-site, and post-event execution.
• Create and collaborate with other teams on activities that drive pre-show interest, attendance, and post-show conversion activity and engagement.
• Manage key metrics such as pipeline, cost per meeting, cost per lead, opportunity conversion, etc. to analyze performance and optimize as necessary.
• Track campaign ROI and influence the allocation of marketing spend based on past performance.
• Develop and support channel marketing activities in collaboration with reseller partners and the Silverfort channel sales team for growth and revenue enhancement.
• Collaborate and coordinate with global functions e.g., Technical Alliances Team, Digital Marketing, Product Marketing, ABM Marketing, to localize and adapt initiatives to regional needs.
• Align with key stakeholders, such as sales, channel, and global marketing functions to maximize value and to ensure alignment and support.

Requirements

• 3-5 years of experience in B2B Field Marketing and/or Channel Marketing
• Experience using Salesforce, HubSpot, and 3rd Party Integrated Tools
• Ability to collaborate, build relationships, and drive results across teams (including remote colleagues) and at all levels of an organization
• Ability to understand complex tasks and approach them with a can-do-attitude.
• Strong organizational skills and keen attention to detail, with the ability to oversee all aspects of event logistics.
• Highly creative with a talent for generating innovative ideas and forward-thinking, out-of-the-box mindset.
• Enthusiastic, driven, positive, hardworking professional who can multi-task, prioritize and rise to the occasion in high pressure situations.
• Ability to analyze and interpret metrics around field marketing, channel marketing and partner performance.
• Basic understanding of the sales pipeline funnel.
• Leads with kindness, empathy and a team-player mindset.
• Experience in cyber security and/or identity technology is a plus.
• Located in the United States; the Midwest/Central region is preferred.
• Willingness to travel as needed for event or program execution, between 20-25% annually.