Offer summary

Qualifications:

Bachelor’s degree in a relevant field, 3+ years of experience in a related field, Strong scriptwriting and copywriting abilities for short-form ads, Excellent project management skills with the ability to manage multiple deadlines..

Key responsabilities:

Develop campaign strategies aligned with client goals across various platforms.

Analyze performance data to create actionable creative briefs and improve ad performance.

Oversee the production process for videos, graphics, and ad copy.

Act as the primary liaison between clients and the design team, managing timelines and workflows.

Job description

PLEASE NOTE: we will only consider applications that are written in English.

About Us

Pomelo places the best offshore talent with top brands, startups, and agencies across the globe. We enable hard-working and ambitious talent to work remotely from their home countries, while gaining exposure into how the world’s top companies operate.

About the Role

We’re looking for a Creative Strategist / Project Manager with 3+ years of experience. In this role, you will have the opportunity to flex your creative muscles and develop marketing campaigns that are both effective and memorable. You will conduct market research, analyze consumer trends, and identify new opportunities for a leading US-based agency. Additionally, you will collaborate with external partners, such as agencies and vendors, to execute marketing initiatives and ensure that all deliverables are of the highest quality.

Responsibilities

Develop Campaign Strategies: Align creative concepts with client goals across e-commerce, lead generation, and mobile apps.
Own Creative Strategy: Analyze performance data to identify trends, top-performing ad elements, and areas for improvement; develop actionable creative briefs for designers and video editors, aligned with client objectives and platform trends; write engaging and conversion-focused ad scripts tailored to platforms like Meta, TikTok, and Google; ideate and propose creative concepts for A/B testing to improve ad performance.
Oversee Production: Manage the end-to-end creation process for videos, graphics, and ad copy.
Optimize Creatives: Conduct A/B testing to identify top-performing elements and improve campaign efficiency.
Monitor Trends: Adapt strategies to align with the latest platform updates and audience behaviors.
Report Insights: Present actionable performance insights to clients, guiding future campaign directions and optimizations.
Project Management: Act as the primary liaison between clients and the design team, ensuring clear communication and feedback, and manage timelines and workflows to ensure projects are delivered on time and exceed expectations.

Qualifications

Bachelor’s degree in a relevant field
3+ years of experience in a related field
Strong scriptwriting and copywriting abilities, particularly for short-form ads
Proficiency in analyzing ad performance data (Meta Ads Manager, TikTok analytics, etc.) to inform creative decisions
Excellent project management skills with the ability to manage multiple deadlines and stakeholders
Experience coordinating creators, influencers, or production teams
Outstanding communication skills, both written and verbal, for client and team collaboration
Preferred: Experience in performance marketing or user acquisition for mobile apps and/or subscription brands, familiarity with ad platforms like Meta, TikTok, and Google Ads.
Preferred: Knowledge of creative testing strategies, including hooks, CTAs, and A/B testing frameworks, and a proven track record of delivering successful ad campaigns that meet performance KPIs
Ability to work in US Eastern Time hours (40 hours per week / 8 hours per day)

Benefits