Senior Public Relations Manager

Credit Acceptance is proud to be an award-winning company with local and national workplace recognition in multiple categories! Our world-class culture is shaped by dedicated Team Members who share a drive to succeed as professionals and together as a company. A great product, amazing people and our stable financial history have made us one of the largest used car finance companies nationally.

Our Support teams work with multiple departments in a dynamic environment that promotes flexibility and autonomy, while offering the opportunity to collaborate with a diverse group of professionals.  We work to comply with our company standards, exceed customer expectations and drive our Great Place to Work culture.  Through the consistent delivery of quality services and understanding the needs of our business, we develop innovative improvements as we strive towards our company’s Big, Hairy, Audacious Goals!

As the Senior Manager, Public Relations, you will support our company and brand goals by developing and implementing communications plans that enhance our company’s image and reputation, engage our external stakeholders, and effectively communicate how our award-winning culture sits at the center of all we do. In this role, you will be responsible for managing all aspects of external public relations, from strategy development to media relations to multi-channel execution. You will partner with internal teams to maximize the distribution of content via digital channels, including owned and paid channels. You will monitor our external reputation and engage with teams on programs and opportunities to improve it. You will also partner with our talent acquisition team to develop and implement approaches to effectively communicate about our company, our mission, and our culture to improve recruiting outcomes. We are on a journey to transform the Credit Acceptance brand and marketing function and are building a team that brings together your expertise with a mission-driven orientation to create something truly special.

 

Outcomes and Activities:

• Develop a comprehensive public relations strategy to enhance the company’s image and reputation as well as build our brand.
• Work with senior leadership, cross-functional teams, and external partners to execute against the strategy.
• Cultivate and maintain strong relationships with media outlets, journalists, and influencers to secure positive coverage.
• Craft press releases, media kits, and other communication materials to effectively communicate key company narratives and achievements.
• Develop and maintain key messaging documents and ensure spokespeople are prepared and media-trained for each opportunity.
• Develop thought leadership approach, supported by existing or sourced data, to position the company and its leaders as an expert in financial services.
• Monitor, analyze, and develop reporting on media coverage, industry trends, and competitor activities to inform communication strategies.
• Work with talent acquisition teams on plans to amplify our award-winning culture through distinct value propositions and activities that improve recruiting outcomes.
• Develop and maintain crisis communication plans, ensuring the organization is prepared to respond effectively to potential issues.

Knowledge and Skills:

• Excellent written and verbal communication skills, with the ability to tailor messages for various audiences.
• Collaborative mindset and ability to work effectively with cross-functional teams, including legal, finance, and other teams within marketing.
• Strong interpersonal skills to build relationships and influence stakeholders.
• A proven track record of partnering with senior executives on message development, media training, and speaking opportunity preparation.
• Storytelling and narrative development to proactively develop areas of interest to external stakeholders.
• Knowledge of best practices for amplifying content via digital channels, including organic social media, other owned channels, and paid placements.
• Experience managing corporate reputation across a variety of channels, including digital channels.
• Analytical mindset with a track record of developing KPIs and reporting on metrics to a senior level audience.
• Experience managing agency partners and internal people.

Requirements:

• Bachelor’s degree in communications, public relations, or related field (or equivalent experience in key knowledge areas).
• Proven experience (10+ years) in a communications role with a focus on external public relations, with at least 3-5 years of experience in a PR agency.

Preferred:

• Experience working in a regulated industry preferred.

Targeted Compensation: $$170,000 - $195,000 base salary + an annual bonus plan

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Benefits

• Excellent benefits package that includes 401(K) match, adoption assistance, parental leave, tuition reimbursement, comprehensive medical/ dental/vision and many nonstandard benefits that make us a Great Place to Work 

Our Company Values:

To be successful in this role, Team Members need to be:

• Positive by maintaining resiliency and focusing on solutions
• Respectful by collaborating and actively listening
• Insightful by cultivating innovation, accumulating business and role specific knowledge, demonstrating self-awareness and making quality decisions
• Direct by effectively communicating and conveying courage
• Earnest by taking accountability, applying feedback and effectively planning and priority setting

Expectations:

• Remain compliant with our policies processes and legal guidelines
• All other duties as assigned
• Attendance as required by department 

Advice!

We understand that your career search may look different than others. Our hiring team wants to make sure that this would be a fit not just for us, but for you long term.  If you are actively looking or starting to explore new opportunities, send us your application!

 

P.S.

We have great details around our stats, success, history and more.  We’re proud of our culture and are happy to share why – let’s talk!

Required degrees must have been earned at institutions of Higher Education which are accredited by the Council for Higher Education Accreditation or equivalent.

Credit Acceptance is dedicated to providing a safe and inclusive working environment for all. As part of our Culture of Compliance, we are proud to be an Equal Opportunity Employer and value our culturally diverse workforce. All qualified applicants will receive consideration for employment regardless of the person’s age, race, color, religion, sex, gender, sexual orientation, gender identity, national origin, veteran or disability status, criminal history, or any other legally protected characteristic.

California Residents: Please click here for the California Consumer Privacy Act (CCPA) notice regarding the personal information Credit Acceptance may collect from you.

Play the video below to learn more about our Company culture.