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Social Media Marketing Specialist - (ZR_20937_JOB)

Remote: 
Full Remote
Contract: 
Freelance
Work from: 
Australia

Offer summary

Qualifications:

Bachelor’s degree in Marketing, Communications, or a related field., 3-5 years of experience managing social media for luxury brands, ideally in the jewelry or fashion industry., Strong understanding of social media platforms and proven track record of creating engaging content., Exceptional writing, editing, and communication skills with proficiency in social media management tools..

Key responsabilities:

  • Develop and implement a comprehensive social media strategy aligned with brand goals.
  • Create high-quality content and manage community engagement across social media platforms.
  • Track and analyze key performance metrics to optimize content and strategy.
  • Plan and execute paid social media campaigns to enhance brand visibility and sales.

BruntWork logo
BruntWork Human Resources, Staffing & Recruiting SME https://www.bruntworkcareers.co/
501 - 1000 Employees
See all jobs

Job description

This is a remote position.

40 hours a week
Monday - Friday 9:00 am- 6pm California time (includes 1-hr unpaid break)
PST



About Us:
We are a luxury fine jewelry and watch brand renowned for our exceptional craftsmanship, innovative designs, and commitment to excellence. With a passion for creating timeless pieces, we connect with a discerning clientele that values quality, sophistication, and impeccable service. We are looking for a talented Social Media Manager to join our team and elevate our brand’s online presence.


Job Description:

As the Social Media Manager, you will play a pivotal role in shaping our brand’s digital identity and driving engagement across various social media platforms. You will be responsible for creating and executing a strategic social media plan that aligns with our brand’s luxury positioning and resonates with our audience. This role requires a creative and analytical mindset, a deep understanding of luxury branding, and a passion for storytelling.


Key Responsibilities:

1. Strategy Development:
- Develop and implement a comprehensive social media strategy that aligns with the brand’s goals and values.
- Identify target audiences and create tailored content strategies to engage and grow our community.
- Monitor trends in social media, fashion, luxury, and digital marketing to keep the brand ahead of the curve.
2. Content Creation and Curation:
- Collaborate with the creative team to produce high-quality, visually stunning content that showcases our products and brand story.
- Write compelling captions and develop content calendars that highlight product launches, brand stories, events, and campaigns.
- Ensure all content reflects the brand’s voice, aesthetics, and values.
3. Community Management:
- Engage with our social media community by responding to comments, messages, and mentions in a timely and brand-appropriate manner.
- Foster relationships with influencers, brand ambassadors, and luxury enthusiasts to build brand loyalty and advocacy.
- Monitor and report on feedback and trends within the community to improve engagement strategies.

4. Analytics and Reporting:
- Track, analyze, and report on key performance metrics, including engagement rates, follower growth, and conversion rates.
- Use insights to optimize content and strategy, ensuring continuous improvement and alignment with business objectives.
- Present regular reports to the management team with actionable recommendations based on data analysis.
5. Paid Social Media Advertising:
- Plan and execute paid social media campaigns to boost brand visibility, engagement, and sales.
- Work with the marketing team to ensure paid campaigns are aligned with broader marketing efforts and objectives.
6. Brand Collaboration and Partnerships:
- Identify and collaborate with influencers, partners, and other brands to create engaging content and reach new audiences.
- Manage influencer relationships, including contract negotiations, content approvals, and performance tracking.
7. Crisis Management:
- Monitor brand mentions and social media activity to identify potential issues.
- Develop and execute crisis management protocols to protect the brand’s reputation.
8.   upload new products to our two websites, conduct price research on competitors, and write AI-assisted product descriptions based on given parameters.


Qualifications:

- Bachelor’s degree in Marketing, Communications, or a related field.
- 3-5 years of experience managing social media for luxury brands, ideally in the jewelry or fashion industry. (APPLICANTS MUST SUBMIT PORTFOLIOS)
- Strong understanding of social media platforms (Instagram, Facebook, TikTok, Pinterest, LinkedIn, Twitter, YouTube) and their respective audiences.
- Proven track record of creating engaging content and growing social media presence for luxury brands.
- Exceptional writing, editing, and communication skills with a keen eye for detail.
- Proficiency in social media management tools (e.g., Hootsuite, Later, Sprout Social) and analytics platforms.
- Creative mindset with a passion for storytelling and luxury branding.
- Strong organizational and project management skills with the ability to manage multiple projects simultaneously.
- Ability to work independently and as part of a team in a fast-paced, dynamic environment.
- Knowledge of paid social media advertising and experience running successful ad campaigns.
- Familiarity with SEO, digital marketing, and influencer marketing strategies.
-  E-commerce experience is a big plus
​
Independent Contractor Perks
  • HMO Coverage for eligible locations
  • Permanent work from home
  • Immediate hiring
  • Steady freelance job

ZR_20937_JOB


Requirements
​

Required profile

Experience

Industry :
Human Resources, Staffing & Recruiting
Spoken language(s):
English
Check out the description to know which languages are mandatory.

Other Skills

  • Organizational Skills
  • Teamwork
  • Communication
Are you interested?

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