Strategy Analyst

Overview:

The Strategy Analyst will be part of the Market Strategy group within the Strategic Marketing & Product Management (SM&P) organization. The Strategy Analyst will play a crucial role in analyzing Food, Health & Nutrition market trends, consumer behavior, and competitive landscapes to drive strategic initiatives through the SMP planning. This role requires a deep understanding of brand strategy, market research, and consumer insights to enhance brand equity and support business growth objectives for the Food, Health and Nutrition Division.

Key Responsibilities:

• Conduct comprehensive analysis of Food, Health and Nutrition market trends, consumer preferences, and competitive activities to identify opportunities and threats for the product brand and business units through the SMP’s situation assessment process.
• Develop and maintain initiatives tracking reports and dashboards, providing regular insights and recommendations to optimize brand performance.
• Utilize qualitative and quantitative research methods to gather consumer insights, including surveys, focus groups, and data analytics tools.
• Collaborate with cross-functional teams including marketing, product development, and sales to ensure brand consistency and alignment across all channels.
• Lead the development and execution of brand positioning, messaging strategies, and integrated marketing campaigns.
• Monitor brand health metrics, KPIs, and ROI to evaluate the effectiveness of branding initiatives and make data-driven recommendations for improvement.
• Stay informed about Food, Health and Nutrition industries trends, competitor activities, and market dynamics to anticipate changes and opportunities in the marketplace.
• Present findings, strategic recommendations, and campaign results to Senior Market Strategy Lead.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. MBA or equivalent preferred.
• Proven years of experience in brand management, brand analysis, or strategic marketing roles.
• Proven track record of successfully managing and analyzing brands to drive business growth.
• Strong analytical skills with proficiency in market research tools, data analysis, and interpretation.
• Excellent communication and presentation skills, with the ability to convey complex data and insights in a clear and actionable manner.
• Experience in leading cross-functional teams and managing multiple projects simultaneously.
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and familiarity with statistical software and CRM platforms.

Note: The responsibilities and qualifications listed above are representative and not exhaustive. Additional duties may be assigned, and requirements may vary over time.

Who we are: 

Coperion is an industry leader in compounding and extrusion, feeding and weighing, bulk material handling and service, bringing a wealth of know-how and experience to the market. Customers benefit from Coperion’s divisions of Polymer, Equipment & Systems, and Service that are optimally networked on a global basis to offer ultimate support in the design, manufacturing and implementation of ideal systems. Staffed by engineers, chemists, technicians and a variety of industry experts, these Divisions form a powerhouse of process solutions for their customers. Coperion is an Operating Company of Hillenbrand.

Hillenbrand (NYSE: HI) is a global industrial company that provides highly-engineered, mission-critical processing equipment and solutions to customers in over 100 countries around the world. Our portfolio is composed of leading industrial brands that serve large, attractive end markets, including durable plastics, food, and recycling. Guided by our Purpose — Shape What Matters For Tomorrow™ — we pursue excellence, collaboration, and innovation to consistently shape solutions that best serve our associates, customers, communities, and other stakeholders. To learn more, visit: www.Hillenbrand.com.

EEO: The policy of Hillenbrand Inc. is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status.  Additionally, Hillenbrand Inc. and our operating companies are committed to being an Equal Employment Opportunity (EEO) Employer and offers opportunities to all job seekers including individuals with disabilities.  If you need a reasonable accommodation to assist with your job search or application for employment, email us at recruitingaccommodations@hillenbrand.com .  In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.  At Hillenbrand, everyone is welcome to apply and "Shape What Matters for Tomorrow".