Offer summary

Qualifications:

3+ years of hands-on experience in SEM/Paid Search marketing, preferably in e-commerce, marketplace, or travel/hospitality sectors., Proficiency in Google Ads, Bing Ads, Apple Search Ads, and Google Search Console., Strong expertise in keyword research, bid strategies, ad copy optimization, and audience segmentation., Excellent analytical skills and ability to work in a data-driven environment..

Key responsabilities:

Manage and optimize SEM campaigns across various paid search platforms to maximize conversions and efficiency.

Develop keyword strategies and monitor campaigns for key performance indicators (KPIs).

Execute A/B testing strategies on ad creatives and landing pages to improve campaign effectiveness.

Collaborate with cross-functional teams to align paid search strategies with broader marketing initiatives.

Job description

Manage and optimize SEM campaigns across Google Ads, Bing, Apple Search Ads, and other paid search platforms to maximize conversions and efficiency.
Develop keyword strategies, bid management techniques, and audience segmentation to improve campaign performance.
Monitor and optimize campaigns for key performance indicators (KPIs) such as ROAS, CAC, CTR, CVR, and Quality Score.
Execute A/B testing strategies on ad creatives, landing pages, and bidding models to improve campaign effectiveness.
Analyze search trends, competition, and market insights to identify growth opportunities and refine strategy.
Implement automation and AI-driven bidding strategies to enhance campaign scalability and efficiency.
Ensure proper tracking, attribution, and analytics setup using Google Analytics (GA4), Google Tag Manager (GTM), and attribution tools (AppsFlyer, Kochava, Adjust).
Collaborate with SEO, performance marketing, and creative teams to align paid search strategies with broader marketing initiatives.
Monitor and report on key performance trends, providing actionable insights and recommendations for continuous improvement.
Stay updated on industry trends, platform updates, and emerging SEM technologies to maintain a competitive edge.

Requirements

3+ years of hands-on experience in SEM/Paid Search marketing, preferably in e-commerce, marketplace, or travel/hospitality sectors.
Proficiency in Google Ads, Bing Ads, Apple Search Ads, and Google Search Console.
Strong expertise in keyword research, bid strategies, ad copy optimization, and audience segmentation.
Experience with conversion tracking, attribution modeling, and campaign measurement.
Proficiency in Google Analytics (GA4), Google Tag Manager (GTM), and data visualization tools.
Hands-on experience with automated bidding strategies and AI-driven campaign optimization.
Ability to analyze large datasets and translate insights into actionable strategies.
Strong understanding of Quality Score, search intent, and post-click optimization techniques.
Experience in A/B testing and CRO to improve landing page performance and conversion rates.
Excellent analytical skills and ability to work in a data-driven environment.
Good communication and collaboration skills to work with cross-functional teams.