Demand Generation Manager

About Us & Why We’re Hiring

K12 Insight is a leading innovator in edtech, with over a decade of thought leadership advocating for a cultural shift in American public schools to prioritize customer service excellence as a strategic imperative. Our purpose-built solutions for schools—including a robust customer service framework, staff professional development, and a unified service desk— have been adopted by school districts nationwide. Through digital transformation powered by Generative AI, data integration, and workflow automation, we streamline critical service processes to reduce errors and enhance operational efficiency. Our analytic dashboards provide district leaders with a “single source of truth” for service issues, equipping them with comprehensive data to foster trust with all stakeholders.

As Demand Generation Manager, will be responsible for developing, executing, and optimizing integrated campaigns that drive new business pipelines and support K12 Insight’s growth goals. Using a variety of online and offline channels, you’ll deploy creative tactics to reach our target buyers across the entire buying cycle, drive demand, and accelerate deals. This is an excellent opportunity for an experienced, results-driven marketer who is looking for a new challenge and the opportunity to rebuild a function and make a direct and measurable impact to K12 Insight’s success. This is an individual contributor role with no direct reports. This role will report directly to the Vice President of Marketing. 

Responsibilities

- Own the design, planning, and execution of comprehensive demand generation strategies that align with business goals—driving awareness, generating marketing-qualified leads, growing the sales pipeline, and increasing pipeline velocity.

- Serve as the team’s subject matter expert on all aspects of digital marketing, owning the cohesive strategy and respective KPIs to help achieve overall lead, pipeline, retention, and revenue goals.

- Oversee the technical operations of all digital advertising channels, possessing enough technical expertise to effectively communicate with digital agencies or internal resources about digital marketing and website operations.

- Implement strategies to engage and nurture leads throughout the buyer’s journey, leveraging automation tools and personalized outreach in collaboration with Sales and Field/Event Marketing.

- Create, maintain, and optimize multi-channel marketing programs—including email, social media, paid advertising, content, and webinars—while producing high-quality, engaging communications such as emails, social posts, and landing pages.

- Work with colleagues across the company and within Marketing to understand our clients, solutions, and the buyer’s journey, translating that knowledge into compelling campaigns that drive action.

- Partner with Revenue Operations to track, analyze, and report on key performance indicators including inbound MQLs, new logo pipeline creation, MQL-to-SQO conversion, and revenue achievement. Provide clear reports on campaign impact as well as insights on trends, challenges, and opportunities. 

- Manage and quarterback prospects and leads generated from campaigns, ensuring timely handoff, follow-up, and progression of MQLs. Collaborate closely with Sales to improve lead quality and sales enablement.

- Oversee the demand generation budget to maximize ROI.

Key Attributes for Success

- Your superpower is based in inbound, demand generation or digital marketing, but you have a depth of experience in the wider marketing toolkit.

- You are experienced at building and executing a demand generation strategy. You are relentless in your pursuit of new and effective ways to generate new business leads.

- You are known for your ability to quickly establish positive working relationships, build strong cross-functional partnerships, and collaborate effectively.

- You possess excellent communication and presentation skills, and can communicate concepts in concise and clear terms to all levels of management.

- You’re a self-starter with a strong sense of ownership and urgency who enjoys working both independently and collaboratively.

- You thrive in an entrepreneurial environment where you are tasked with “figuring it out”, chipping in, working under tight deadlines, and taking initiative to support a fast-growing business. 

Requirements

- Bachelor’s degree in Marketing, Communications, Business Administration or a related field.

- 5+ years on a marketing team with demonstrable career growth and progression, and a proven track record of driving lead generation and revenue growth. 

- Solid understanding of digital marketing concepts and best practices, including website optimization, paid search and social media.

- Proven experience with Account Based Marketing (ABM) strategies and working in lockstep with Field/Events Marketing and Sales colleagues. 

- Working knowledge of marketing automation (Hubspot Admin preferred), CRM solutions (Salesforce preferred), and project management software (Asana preferred). 

- Understanding of Google Analytics/GA4 and other KPIs to drive strategy

- Experience working in K-12 education/edtech is highly preferred. 

Location: This is a remote position open to candidates residing anywhere in the United States. This role may involve up to 10% travel. #Li-remote

What We Offer

At K12 Insight, we take pride in supporting our clients and cultivating an exceptional workplace. Our colleagues often speak highly of our talented and dedicated team, which is a core part of what makes us stand out. Here are some of the ways we prioritize and care for our team:

- Generous vacation policy which includes 17 days of PTO (with increasing amounts for additional years of tenure), 2 volunteer days, the entire week of December 24 - January 1, and 8 additional holidays.

- Competitive salaries with incentive pay for performance 

- Option of medical, dental and vision plans 

- Short-term disability, long-term disability and basic life insurance at no extra cost 

- 401K retirement savings plan with company match

- Excellent choice of computer equipment and a monthly cell phone plan stipend 

- A commitment to individualized professional development (we believe in education!)

- Trust - we're adults, no need to punch a clock or get approval to see a doctor during the workday.

The expected salary range for this position is $115,000 - $130,000 year with the opportunity to earn additional compensation pursuant with K12 Insight’s corporate bonus plan. The salary range represents the low and high end of the salary range for this position, and is subject to change. Exact pay will be based on factors including but not limited to a candidate’s experience and skills, market demands, internal parity and organizational needs.

K12 Insight is an equal opportunity employer. We believe diversity of backgrounds, beliefs, and experiences to be critical to our success and are passionate about creating a welcoming, supportive, and collaborative environment for all employees. All are encouraged to apply as we continue to grow a smart, hard-working, and diverse team who love working together to build something that matters. K12 Insight uses E-Verify to confirm the employment eligibility of all new employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.DHS.gov/E-