Offer summary

Qualifications:

5+ years of experience in conversion rate optimization (CRO) with proven results in lead generation., Strong expertise in Hubspot, including campaign setup and email nurturing., Experience with A/B testing, UX optimization, and form enhancements., Excellent communication skills and a passion for continuous improvement..

Key responsabilities:

Optimize landing pages and user experiences to maximize lead capture and conversions.

Track and report on marketing campaign performance for lead generation activities.

Collaborate with the sales team to improve lead handoff processes and enhance lead quality.

Stay updated on marketing technologies to drive efficiencies and recommend new tools or processes.

Job description

This is a remote position.

Schedule:

40 hours per week
Monday to Friday, 9am to 6pm Boulder, CO
Includes 1 hour unpaid break
Work schedule is slightly negotiable. 50% of the work can be done asynchronously, but we would want someone who can be available on SOME days during U.S. time zones

Client Overview

Join a pioneering healthcare company that’s revolutionizing children’s eye care through innovative myopia treatments. This fast-growing organization combines cutting-edge medical expertise with a franchise model, helping eye doctors across the United States provide specialized care for myopic children. With a startup-like mentality and a focus on customer-centricity, this company is making a significant impact on children’s vision health while expanding its reach through both owned clinics and partnerships.

Position Overview

We are looking for a data-driven marketing operations professional with 5+ years of experience to own and optimize our conversion rate optimization (CRO) strategy and execution, with deep expertise in Hubspot. This role does not include direct reports but requires strong collaboration across marketing, sales, and operations teams.

The ideal candidate is highly analytical, tech-savvy, and passionate about increasing conversion rate through looking at each step in the consumer journey and optimizing it to drive revenue. They will be responsible for improving our marketing automation systems, optimizing conversion pathways, and providing actionable insights through data-driven reporting.

Key Responsibilities

Conversion Rate Optimization (CRO)

• Optimize landing pages, website forms, and user experiences to maximize lead capture and conversions.

• Own and optimize marketing technology stack, including Hubspot CRM, email automation, and lead nurturing systems.

• Develop and execute strategies to improve marketing efficiency and lead conversion rates.

• Identify opportunities to enhance automation and workflow improvements. Campaign Performance & Analytics

• Track, analyze, and report on marketing campaign performance for lead generation activities including paid campaigns, email nurturing, and other B2C and B2B activities.

• Develop dashboards to provide real-time visibility into marketing efforts.

• Measure ROI of marketing initiatives, including lead nurturing programs and technology investments.

Sales Collaboration

• Work closely with the sales team to improve lead handoff processes and enhance lead quality.

• Gather sales feedback to refine marketing strategies and optimize customer journey touchpoints.

Innovation & Continuous Improvement

• Stay up to date on best practices and new marketing technologies to improve lead generation conversion and drive efficiencies.

• Recommend and implement new tools or processes to drive efficiency and effectiveness.

Qualifications & Skills

• 5+ years of relevant experience in conversion rate optimization and proven results in optimizing lead generation.

• Strong expertise in Hubspot to include Knowledge Base, including setting up campaigns, email nurturing, importing and curating customer lists, designing forms to embed in social media and websites.

• Experience with conversion rate optimization (CRO), including A/B testing, UX optimization, and form enhancements.

• Proficiency in campaign analytics, KPI tracking, and ROI measurement.

• Excellent communication and collaboration skills to work cross-functionally.

• Self-starter with a passion for continuous improvement and innovation.

• Wants to make a difference, passionate about improving children’s lives through our work.

Independent Contractor Perks