Offer summary

Qualifications:

3+ years of experience in digital marketing and paid advertising campaigns, particularly on Facebook and Google., Strong verbal and written communication skills, with the ability to manage multiple projects in a fast-paced environment., Proficiency in analytics tools such as Google Analytics, Marketo, Salesforce, and Tableau is preferred., Basic understanding of the UK and US admissions process..

Key responsabilities:

Implement and manage paid digital advertising campaigns across various platforms to attract qualified prospects.

Drive campaign strategy development, planning, A/B testing, and data analysis while communicating with stakeholders.

Analyze and report on campaign performance, leads, revenue, and ROI to contribute to global marketing best practices.

Collaborate with local marketing teams and country managers to optimize digital marketing efforts across Asia.

Job description

Job Description:

As a Regional Digital Marketing Manager you will be responsible for implementing effective paid digital advertising campaigns to attract qualified prospects with cost effective strategies across Facebook, Google and other paid advertising platforms. Day to day, you will drive campaign strategy development, planning, campaign building, A/B testing, data analysis, and stakeholder communication management. You will be responsible for Crimsons paid digital marketing activity across Asia, working with Crimsons country managers, local area marketing teams and the global digital marketing team, reporting directly to Crimsons Head of Performance Marketing.

What Success Looks Like

Leadership and Initiative

Participate as an active member of the global digital marketing team, contributing ideas to improve structure and processes

Digital Campaign Execution

Consistently launch paid advertising campaigns across all markets managed (you will be owning digital marketing across Asia), following global processes, guidelines, and budgets
Select and design A/B tests in order to consistently improve knowledge and results
Consistently track leads, lead progress, and sales/revenue generated from your activities
Explore local digital marketing resources, market by market, in order to optimize spend and maximize revenue in each market

Analysis and Reporting

Analyse and report on campaigns, A/B tests, leads, and revenue and ROI
Contribute to developing Crimsons global digital marketing best practices and knowledge base
Support in compiling and reviewing global analytics and revenue reporting

Requirements

3+ years of experience developing and executing social media strategies and paid advertising campaigns across Facebook and Google
Experience working with other paid advertising platforms such as or similar to WeChat, YouTube, LinkedIn, Snapchat, and TikTok
Excellent verbal and written communication skills
Experience managing multiple projects in a fast-paced environment with other team members and stakeholders.
Ability to productively and efficiently collaborate with a globally dispersed team
Outstanding analytical and problem-solving skills
Exceptional learning agility
Experience with Google Analytics, Marketo, Salesforce, Tableau or close equivalents for each is preferred
Basic understanding of the UK and US admissions process

Thing to Note

First of all we need a strong leader who can organize the processes in a diverse team, be able to meet the deadlines, and encourage more initiative and proactiveness within the team
Growth mindset - they need to always be looking for new opportunities and be able to motivate the team
High level of resilience

Required profile