Growth Marketing (Contractor)

About GoodParty.org:

GoodParty.org is empowering Independents to run, win, and serve so we can transform civic leadership. In 2024, we helped elect 3,444 Independent candidates into local offices across 48 states. Why?

Americans – especially young people – have been losing faith in democracy. The rigged, two-party system has turned “Independent” into a dirty word. Voters are trapped between choosing the lesser of two evils or sitting out elections altogether.

A majority of eligible voters (over 130M Americans), including more than half of Millennials and Gen Z, say that neither Republicans nor Democrats represent them. But they keep getting re-elected! Whether you’re concerned about healthcare costs, wars, the environment, our individual freedoms, or inequality, many great solutions are held back by the dark doom loop of dysfunctional partisan politics. 

While mainstream media and the two major parties focus on federal elections (Congress and the President), GoodParty.org is building from the bottom up. With over 500,000 elected offices in the United States—70% of which are uncontested—GoodParty.org is powering the movement to reclaim our communities from career politicians. We’re helping independents in local and state-level campaigns nationwide. Together, we’re building a truly representative democracy where society’s biggest problems are solved.

How?

GoodParty.org empowers independents to run, win, and serve in public office without the influence of partisan or big-money support. Through our free, AI-powered tools, we enable independent candidates to prioritize people over parties and community over corporate funding, transforming real people into civic heroes. We’re a platform, not a political party. 

And, it’s working! Starting with 11 wins in the 2023 election cycle, GoodParty.org set an audacious goal for 1,000 wins in 2024. We beat expectations – 3,444 candidates won this past November and are serving in office across 48 states! 40.3 million voters (26% of all 2024 voters) cast a ballot for our 6,317 candidates. Our general election win rate was 54.5%.

Looking ahead, we’re building on our momentum and expanding our product offerings to help candidates deliver on their promises and serve their constituents effectively. Candidates who partner with us come from across the ideological spectrum and pledge to uphold people-powered principles, anti-corruption practices, and a commitment to civility. Together, we aim to transform civic leadership, bringing real accountability to public service and setting a new standard of leaders who prioritize the people they serve.
GoodParty.org is founded by serial entrepreneur, Farhad Mohit, with over $1B in exits — Flipagram (now TikTok), Shopzilla, and BizRate. 

What you’ll do:

• Develop and execute agile demand generation campaigns to expand GoodParty.org’s audience.

• Identify and test new channels to attract empowered candidates, community members, and subscribers.

• Collaborate with the design team to optimize landing pages and marketing assets, refining user journeys for growth.

• Conduct multivariate ad testing, optimizing messaging and creatives based on data-driven insights.

• Track and report key performance metrics, transparently sharing successes, failures, and learnings.

• Manage HubSpot marketing operations, including campaigns, automation, and data integrity.

• Maintain and improve analytics infrastructure across Google Analytics, Looker/BigQuery, VWO, and HubSpot.

• Work closely with the Social Media Manager and Content Marketing Coordinator to align campaigns.

• Learn from and collaborate with the Director of Marketing, gaining mentorship in B2B growth strategies.

Who We’re Looking For:

• Passionate about transforming democracy and excited for the challenge.

• Experienced in AI-driven marketing strategies, automation, and growth.

• Proficient in HubSpot campaign management and marketing automation.

• Data-driven growth marketer with an experimental mindset and analytical skills.

• At least 3 years of experience in growth marketing for a B2C brand (or equivalent startup experience).

• Background in a quantitative field (Bachelor’s Degree preferred).

• Proven ability to market from scratch, pivot quickly, and thrive in fast-paced environments.

• Advanced user of analytics tools like Google Analytics, VWO, and Looker/BigQuery.

• Highly organized, methodical, and able to track and document campaign performance.

Bonus if:

• You’re a good copywriter.

• You have a background working with large datasets and doing advanced statistics.

• You’ve got experience studying, working, or volunteering in politics, civics, or democracy reform.

• You’re sick of sitting on the sidelines watching our democracy fail to meet its potential.

Why you should work at GoodParty.org:

• Join us in solving the biggest problem of our time – fixing our democracy – so all other problems can be solved.

• We’re a Public Benefit Corporation that prioritizes social impact over making money.

• Work where and how you like, on a fully remote team spread across the country.

• Join a passionate team with diverse political views focused on one mission.

• We’re fully funded for our mission. No stressing over whether the next round of funding will come through. Focus on making an impact. That’s what matters here.

The pay rate for this remote contractor position is $33.50-$52.50/hour. This is a 20 hour per week contract position, with potential for additional hours based on performance. This range reflects the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range. The hourly rate will be based on several factors including, but not limited to, relevant experience, skills, seniority, education, qualifications, certifications, and organizational needs. We reserve the right to modify this pay range at any time.

We are not considering candidates currently based outside of the US, so please only apply if you are physically located in the US. Unfortunately, we are not able to provide sponsorship for any of our roles at this time.

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