Growth Marketing Manager (Remote)

We’re looking for a passionate Growth Marketing Manager who is fascinated by the ways brands try to connect with their customers and loves driving results. You are analytical and like crafting data stories, but you also enjoy tapping into your right brain and coming up with creative ideas. You’re naturally curious, love to learn, compassionate, and strive to make progress. You want to work on a team where you collaborate with others but also are empowered to create new processes, dive into data, and develop testing ideas on your own. You are a team player who is solution-oriented and enjoy collaborating across teams to solve problems. You are an excellent communicator and enjoy collaborating virtually with others, as most of the team is remote.  

What You’ll Do:  

You’ll be primarily responsible for the creation and optimization of paid channel strategies for 3 of BIG’s brands, but you will also lead the testing of other channels like CTV, streaming audio, and direct mail. You will have a front row seat in how your marketing strategies help grow the BIG brands and their sales. You’ll use data to drive your investment decisions, optimize your campaigns and fuel ideas for testing new creative and audiences.  

This role will be reporting to the Senior Marketing Manager, who will be consistently coaching, mentoring and giving you the training to ensure you are constantly growing and learning. You will collaborate frequently with team members on the Brand, eCommerce, Retention, Creative and Finance teams to share ideas to continue to push the BIG brands forward. If you’re looking for a launchpad into the world of digital advertising and the opportunity to work at a fun, caring company with talented experts, this position is for you.  

Media Strategy & Execution 

• Own the growth and optimization of paid new customer acquisition strategies to meet key KPIs and the company’s financial goals  
• Use channel expertise & insights to drive strategy across all paid channels, including paid search, paid social, video, affiliates, CTV, and audio/podcast 
• Closely monitor performance within paid platforms, looking for improvement opportunities and diving in deep when needed to alter direction of channel performance 
• Stay on top of industry trends, making recommendations and launching new channels and campaigns when appropriate 
• Create and communicate channel marketing plans with clear KPIs, performance recaps, recommendations and plans of action to showcase the team’s work to key stakeholders 
• Oversee development of creative briefs, making sure creative requests are aligned with media goals, testing plans, and best practices 

Testing, Budget Management & Measurement 

• Manage monthly paid ad budget based on business trends and make re-allocation decisions to deliver on revenue and acquisition goals 
• Partner with Brand, Retention, eCommerce, and Creative teams to create and implement on-going, robust testing plans that create seamless user journeys and drive continual improvements in conversions and other key KPIs 
• Oversee tracking, attribution and reporting of channel performance to be as accurate as possible to make solid optimization decisions and media mix allocations for maximum ROI 

Cross-Functional Partnership 

• Build cross-department relationships through regular meetings and consistent communication regarding campaign performance, insights, changes, and plans to improve 
• Develop new ways of working with cross-department teams if processes or communication workstreams are no longer working 
• Collaborate and align across Brand, eCommerce, Sales, Ops, and Finance teams on budgeting, forecasting, and performance reporting 
• Collaborate with platform partners on joint business plans, identifying cross-brand optimizations, gathering industry trends/insights, and aligning on digital strategies 

•  At least 4-6 years’ experience in digital acquisition, performance marketing, growth marketing or demand generation 
• High proficiency in tools like Google Analytics, Google Ads, Facebook Business Manager, Tiktok Ads Manager and other ad platforms. 
• Proven analytical ability to digest data and derive actionable strategic insights, with a high proficiency in connecting marketing performance to business performance 
• Strong understanding and experience with A/B testing fundamentals, match market testing frameworks, and implementation of these testing strategies
   
• Familiarity with ad serving, tracking, and attribution technologies 
• Exceptional attention to detail and strong verbal and written communication skills, with the ability to convey complex data and concepts to non-experts 
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate 
• Strong partnership and influencing skills; Relationship oriented with an ability to work effectively across departments to drive results 
• Results-oriented, proactive and a highly responsive individual 
• Self-motivated and strategic thinker with a bias towards action and getting things done while also being a strong team player? 

Preferred Qualifications 

• Experience in affiliate, CTV, direct mail, or other digital marketing channels. 
• Experience working for an advertising agency is a plus. 
• Knowledge of PowerBI, Salesforce, Excel or other data analysis tools is a plus. 
• Knowledge of and/or experience within the Beauty industry is a plus. 

About

Beauty Industry Group (BIG) is a global market leader in human hair extensions and a leader in innovation and best-in-class sourcing and ethical standards. We champion self-expression and stand at the forefront of the industry with innovative hair solutions designed to enhance beauty, ignite creativity, and foster confidence. We empower both our stylists and consumers by offering a wide range of professional-grade products, ensuring that each individual experiences a profound sense of empowerment, whether at a salon or in the comfort of their home. For us, this transcends mere cosmetic enhancements; it's a commitment to embracing a unique and unapologetic expression of self that not only captivates but also inspires.

Benefits

• This role is eligible for a 5% annual bonus
• 401(k) with company match - $ for $ up to 4%.
• Vacation/Holiday Leave.
• Medical/Dental/Vision.
• Life and AD&D Insurance.
• Access to hundreds of discounted beauty products.
• Opportunities for growth and advancement.