Senior UX Writer & Content Strategist, Growth

About the role.

Jabra Hearing is looking for a Senior UX Writer & Content Strategist to innovate the experience of treating hearing loss. Reporting to the Director of Product Marketing, you will serve as the voice of our product to the customer, linking product features and benefits to their needs. In this role, you’ll be a cross-functional member of the agile Growth Team consisting of product managers, designers, and engineers. Together you will define and implement the content strategy across our website, supporting the pre-purchase experience in helping customers understand their hearing loss and identify the right solution for them. With a focus on user experience, this role requires the ability to craft compelling and user-centered copy that guides users through our website, while also contributing to the overall content strategy that aligns with our business objectives. Key goals for this role include building a world-class consumer-facing user experience, driving increased conversion rates on key product pages via A/B tests, and driving higher feature adoption rates.

What you’ll do.

• Collaborate with agile UX/UI designers, product managers, and engineers to develop and execute a content strategy for our website, ensuring alignment with user needs and business goals
• Write and optimize user-centric copy that enhances the overall user experience of our website including persuasive product copy on key web pages for new product/feature launches, microcopy, instructional text, and other UX elements to facilitate intuitive user interactions for the Jabra Enhance website
• Regularly audit website content and recommend updates. Conduct competitive research and use data-driven insights including A/B testing to enhance content effectiveness and user engagement
• Participate in user research to gain insights into user behaviors and needs
• Create and maintain a copy library of approved terminology and language, and drive governance of terminology; create and maintain content style guides and best practices for consistent messaging and tone across the website
• Collaborate with Product Marketing Team on Product Positioning & Messaging Briefs; develop new methods for storytelling and product functionalities – bring a creative and unique voice to our website
• Collaborate with other departments to ensure regulatory compliance and industry standards for all content; act as a subject matter expert, present and rationalize your work to stakeholders, including Legal and Senior Leaders 

What you’ll bring. 

• Minimum 4 - 6 years of experience in content strategy, with a focus on UX writing in DTC/B2C
• Minimum 2+ years of experience embedded in agile product teams, with a strong focus on A/B testing; fluent in Figma and JIRA or similar design & ticketing systems
• Strong, organized portfolio showcasing both content strategy and UX writing samples; demonstrated attention to detail and impeccable grammar 
• Experience using research and data to drive content decisions 
• Strong time management and task prioritization skills; the ability to be flexible and change to meet evolving requirements according to company goals
• Excellent collaboration and communication skills: a team player with strong relationship-building skills and the ability to gain buy-in and support from cross-functional partners
• A systems-thinker who loves to build simple and elegant experiences for complex problems
• Ability to work independently; self-driven and comfortable asking questions and tracking down answers
• A growth mindset. Open and receptive to feedback and can adapt quickly in a fast-paced environment

A sneak peek at our benefits.

• You’re worth it. Our compensation is competitive ($100,000 - $130,000 plus eligibility for an annual performance bonus), and our 401k plan includes matching up to 4%.
• Take care of yourself and your loved ones. We offer excellent medical, vision, and dental insurance, plus basic life and disability insurance, and contribute generously to it. Adding a new member to your family? We also provide 12-weeks paid parental leave.
• Rest and recharge. Whether you check out America’s natural treasures or just relax at home, enjoy your paid time off (employees can accrue up to 20 days of vacation time, approx. 8 days of sick & safe time, and are eligible for up to 10 company holidays annually). We encourage time off. 
• Be well! Jabra Hearing offers a monthly wellness stipend to support you in prioritizing self-care - covering anything from gym memberships and fitness equipment to vitamins and spa visits.