Senior Marketing Analyst

The IRONMAN Group operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, 5150™ Triathlon Series, the Rock ‘n’ Roll® Running Series, IRONKIDS®, World Triathlon Championship Series, Epic Series™ mountain bike races including the Absa Cape Epic®, road cycling events including UTMB®, and other multisport races.

The IRONMAN Group is the largest operator of mass participation sports in the world and provides more than a million participants annually with the benefits of endurance sports through the company’s vast offerings. Since the inception of the iconic IRONMAN® brand and its first event in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines around the world. Beginning as a single race, The IRONMAN Group has grown to become a global sensation with hundreds of events across 55+ countries. For more information about The IRONMAN Group visit: www.ironman.com. 

At The IRONMAN Group, our mission is to celebrate the power of the human spirit, fulfill dreams and uplift communities by organizing world-class events and extraordinary VIP athletic experiences, globally. We accomplish this through our amazing staff across the globe who are committed to our core values - Heart, Excellence, Ambition, Respect and Teamwork (HEART).

Position Summary

Reporting to the Director of Business Analytics, the Senior Marketing Analyst is responsible for deriving consumer behavior insights to champion strategic growth initiatives across varying Global regions and teams. This position brings strong project management skills, experience communicating data-driven insights to Senior Leadership, analytical aptitude, teamwork and confident leadership to every problem or opportunity. The ideal candidate has experience leading Junior Analysts embarking in their career while managing the challenges of day-to-day business functions.

Main duties and responsibilities:

• Utilize SQL, Google BigQuery or other relevant tools to collect and analyze data related to consumer purchasing behavior, identifying pattern changes and other key performance indicators.
• Provide reporting, analysis and insights across multiple Global regions, identifying efficiency or strategic growth opportunities
• Partner with Leadership to develop and expand Test & Learn agenda
• Maintain and monitor dashboards and support stakeholders in self-service of information from baseline reports to drive data driven decision making.
• Support Director training Junior Analysts in foundational analytical areas such as Excel template creation, SQL query building and validation, and data storytelling.
• Other duties as required.

The right candidate:

• Has proven experience as a Marketing Analyst or similar role, with a track record of driving data-based improvements. The ideal candidate has led strategic conversations with Executive Leaders using data insights.
• Intermediate to Expert SQL and Excel knowledge. VBA is a plus. Python is a plus. Experience aligning Marketing and Financial data a plus.
• Has experience with Tableau, Microsoft Power BI, and other relevant analytics tools. 
• Can create dashboards and deliver insights to stakeholders.
• Demonstrate problem solving and creative skills.
• Communicate effectively with globally distributed teams in various time zones.
• Keep a positive, but realistic, attitude even under pressure.

Qualifications:

• Bachelor’s degree is required.
• 3-5 years of experience as a Marketing Analyst or similar role. Leadership experience a plus.
• Experience writing and validating SQL queries, identifying data inconsistencies when necessary
• Good technical problem solving and interpersonal skills necessary to assist others in problem resolution.
• Able to work in a fast paced, team environment.
• Excellent oral and written communications skills.

Workplace Setting:

• This is a remote role based out of the US, preferably working Eastern US hours

The above declarations are not intended to be an “all inclusive” list of duties and responsibilities of the job described, nor are they intended to be such a listing of the skills and abilities required to do the job. Rather, they are intended only to describe the general nature of the job and are a reasonable representation of its activities.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.