Global Brand Manager (Localisation)

About BingX

• A leading crypto exchange since 2018.
• With 20 million registered users worldwide.
• Official crypto exchange partner of Chelsea FC.
• User-First, reliable, innovative, and diversified.
• List over 1,000 spot trading pairs.
• Offer over 300 futures trading pairs.
• Integrate with over 80 public chain ecosystems.
• Rank top on CoinMarketCap and CoinGecko.
• TradingView's Best Crypto Exchange for 2021, 2022 & 2023.
• A gateway for the next billion crypto users.

Founded in 2018, BingX is a leading cryptocurrency exchange, serving over 20 million users worldwide. BingX offers diversified products and services, including spot, derivatives, copy trading, and asset management – all designed for the evolving needs of users, from beginners to professionals.

BingX is committed to providing a trustworthy platform that empowers users with innovative tools and features to elevate their trading proficiency.

Our current vacancy | Full-time | Long-term | REMOTE

Responsibilities

1. Brand Localization Strategy

• Develop and implement brand localization plans to ensure consistent messaging that resonates with local audiences across regions.
• Collaborate with regional teams to adapt brand strategies, campaigns, and content to reflect local cultural nuances and market trends.
• Develop and maintain localisation guidelines and frameworks to streamline processes and ensure consistency across markets.

2. Localised Plans & Campaigns

• Plan and execute campaigns that align with local market dynamics, enhancing brand awareness, user loyalty and brand recognition.
• Oversee and approve localized content to maintain brand integrity, adapt global campaign themes with region-specific content and creativity to maximise impact.

3. Cross-functional Collaboration

• Collaborate with internal and external teams to implement localisation initiatives effectively to ensure high-quality outputs within deadlines.
• Serve as the central point of contact for global marketing initiatives, working closely to align objectives, resources, and timelines.

4. Performance Analysis & Market Insights

• Continuously analyze brand performance and effectiveness across regions to identify improvement areas and capitalize on opportunities
• Regularly gather and analyse user feedback to identify localisation opportunities and refine brand activities.

5. Global-Local Brand Alignment

• Lead efforts to harmonize the global brand with local market needs, fostering a cohesive yet locally resonant brand image.
• Build and maintain strong relationships with regional teams, ensuring alignment in brand positioning, product messaging, and promotional activities.

Requirements

• Minimum of 5 years of experience in brand management, marketing, or localisation, ideally within a global organisation.
• Proven ability to collaborate with cross-functional and regional teams, balancing global strategies with local needs.
• Excellent project management skills with experience handling multiple markets and diverse cultural contexts.
• Data-driven mindset with a proven ability to analyze performance metrics and optimize campaigns for improved results.
• Experience in a fintech, e-commerce, or crypto industry is highly desirable.
• Proficiency in English and Chinese will be highly advantageous

Working at BingX

• Join an international and diversified team
• Great career development in a fast-growing company
• Be part of the future of finance technology and achieve meaningful goals
• Competitive market salary and fully remote/work-from-home flexibility
• Flexibility to observe your local holiday calendar, alongside additional benefits