Social Media Manager/Content Creator

ABOUT US

CareGuide was founded with one thing in mind: to ensure that anyone in search of care can find it. We help people take care of the things that are closest to their hearts: their kids, their parents, their pets, and their homes.

We have a team of 30 members who share this commitment—we are parents, grandparents, pet lovers, daughters, and sons. Over 10 million users trust us to help them find care, and we work hard to make it possible.

THE OPPORTUNITY

We are hiring a Social Media Manager/Content Creator to elevate the online presence of CanadianNanny.ca and Nanny Lane, actively engaging with the nanny community and building organic growth across key social platforms.

In this role, you will:

• Engage and Represent: Actively participate in nanny/nanny employer Facebook groups, subreddits, and online forums to build brand awareness and authenticity.
• Create and Manage Content: Develop high-quality, engaging content for Instagram, TikTok, Facebook, and/or Pinterest. This includes videos, images, and written posts tailored to each platform.
• Community Management: Be responsive and tactful in handling messages, comments, and feedback on all platforms, especially addressing sensitive issues with care and professionalism.
• Influencer Marketing: Identify, engage, and manage partnerships with influencers to amplify our reach.
• Analytics and Reporting: Measure and report on the performance of social campaigns, providing actionable insights to drive improvement.
• Stay Ahead of Trends: Monitor social media trends and adjust strategies to maintain relevance and innovation.

WHO YOU ARE

• You are a skilled communicator who writes with tact, good judgment, and professionalism.
• You have a passion for caregiving or parenting and understand the needs of the community we serve.
• You are technologically resourceful and proficient in tools for video production, image creation, and analytics.
• You are driven, self-motivated, and comfortable managing your workload.
• You thrive in a fast-paced, ever-changing environment, and you’re adaptable and resourceful.
• You are inventive, curious, and solution-oriented, with a bias toward action.
• You are experienced in managing social media platforms like Instagram, TikTok, and Facebook, with a strong understanding of organic growth strategies.
• You are comfortable finding, onboarding, and managing influencers and creators.
• You are analytical, capable of using data to assess performance and inform decisions.
• You are skilled in managing sensitive communications and diffusing potential conflicts

LOCATION

CareGuide is a remote company, and we hire from anywhere in Canada.

COMPENSATION

$70-105k and full benefits after three months of employment.

WHAT WE OFFER TO YOU

• 100% remote work environment with a team spread across Canada.
• $500 to set up your work-from-home space, available on day one.
• Unlimited personal time off.
• Flexible hours to accommodate your life outside of work.
• An annual company retreat to connect with the team and build stronger relationships in person
• Opportunities for personal growth and professional development.

A NOT SO FUN FACT

Studies have shown that men will apply for a job when they have 60% of the qualifications listed. Women are reluctant to apply unless they feel they have 100% of the qualifications. Wherever you rank in meeting the qualifications, we encourage you to apply.

ONE LAST THING

CareGuide is committed to equal hiring opportunities for everyone. We value diversity and inclusion and work hard to create a culture where individual differences are recognized, respected, and celebrated.

If you are a person who requires accommodation, please reach out to Ken Scott, ken.scott@careguide.com, and we will work with you to meet your needs.

We’re looking forward to meeting you.

APPLICATION REQUIREMENTS

Please provide links to social media accounts showcasing your work. Applications without this will not be reviewed.