Product Marketing Manager

Department: Marketing

Location: Remote

Description

Portnox is fast-growing VC-backed cybersecurity company market selling a must-have product. Portnox offers cloud-native zero trust access control and cybersecurity essentials that enable agile, resource-constrained IT teams to proactively address today's most pressing security challenges. By eliminating the need for any on-premises footprint common among traditional information security systems, Portnox allows companies—no matter their size, geo-distribution, or networking architecture—to deploy, scale, enforce and maintain these critical zero trust security policies with unprecedented ease.

As a Product Marketing Manager at Portnox, you will be the driving force behind positioning, messaging, and go-to-market strategies for our cybersecurity solutions. You'll bridge the gap between product management, sales, and marketing to ensure our solutions resonate with customers and differentiate us in a competitive market. The ideal candidate will bring a deep understanding of cybersecurity and enterprise networking, along with exceptional communication and strategic thinking skills.

Key Responsibilities

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  Positioning & Messaging: Develop and refine compelling product positioning and messaging that highlights the unique value of Portnox's solutions.


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  Go-to-Market Strategy: Own the execution of our go-to-market strategy for new product launches, ensuring seamless collaboration across product, sales, and beyond.


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  Content Creation: Produce high-impact content, including videos, product briefs, whitepapers, case studies, and webinar presentations, to support sales enablement and demand generation.


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  Market Intelligence: Conduct market research to understand customer needs, industry trends, and competitive landscapes to inform product strategy and positioning.


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  Sales Enablement: Equip the sales team with tools, training, and collateral that articulate the value of our solutions and address customer pain points effectively.


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  Customer Advocacy: Work closely with customers to capture testimonials, case studies, and insights that inform product development and marketing efforts.


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  Product Evangelism: Serve as a spokesperson for Portnox at industry events, webinars, and customer briefings, building credibility as a thought leader in cybersecurity.


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  Cross-Functional Collaboration: Partner with product management to align product roadmap with market needs and contribute to pricing strategies.

Skills, Knowledge, and Expertise

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  Experience: Minimum of 7 years in product marketing or a related role; previous focus on cybersecurity a plus.


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  Industry Knowledge: Exposure to enterprise networking, network security, or application security. Previous experience in these fields is highly desirable.


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  Technical Acumen: Ability to understand and simplify complex technical concepts for diverse audiences.


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  Strategic Thinking: Track record of developing and executing successful go-to-market strategies for B2B technology products.


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  Communication Skills: Exceptional written and verbal communication skills, with the ability to craft compelling narratives.


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  Customer Focus: Strong ability to connect with customers and understand their challenges and use cases.


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  Collaboration: A team player who thrives in a fast-paced, cross-functional environment.


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  Education: Bachelor's degree in marketing, business, or a related field. Advanced degree or certifications in cybersecurity or marketing are a plus.

What We Offer

• Opportunity to make a significant impact on the operations of the company.


• Collaborative and dynamic work environment with opportunities for professional growth and development.


• Competitive compensation and benefits package.


• Flexible remote or hybrid work options.