Senior Social Media and Content Manager

Choco is on a mission to enable the global food system to become sustainable by optimizing the way food is sold, ordered, distributed, and financed. Our AI-focused software connects distributors with their customers to operate waste-free and efficiently.  A problem of this magnitude requires a massive scale and only the best people will be able to solve it. Are you in?

Here’s what we’re up to: https://bit.ly/4fyXonB

Role Overview:
We are looking for a Senior Content and Social Media Manager to lead our social media and content strategy, playing a key role in driving brand awareness, engagement, and thought leadership in the food tech and AI space. This role requires a strategic thinker who is both hands-on and data-driven, someone who thrives on storytelling and community engagement. The ideal candidate is passionate about AI and technology news while also dedicated to deeply understanding the food distribution business and our Ideal Customer Profile (ICP).

Key Responsibilities:

1. Social Media Strategy & Execution

• Own and execute Choco’s LinkedIn company page strategy, positioning Choco as a leader in the AI/footech space while driving demand generation for Choco technology products and services. 

• Develop and implement strategies to grow our followers and reach within our target Distributor ICP using both paid and organic methods.

• Craft and execute a tailored influencer and partner engagement strategy

2. Content Development & Storytelling

• Develop compelling and high-quality content, including web copy, email copy, written posts, articles, videos, and LinkedIn Reels.

• Manage a content calendar to ensure consistent and engaging brand storytelling.

• Work alongside the design teams to create visually appealing content that resonates with our audience.

3. CEO Thought Leadership & Engagement

• Directly support the CEO in increasing his LinkedIn and X presence through engaging posts, networking strategies, and direct outreach to industry leaders.

• Help automate and streamline social interactions, including personalized connection requests and post scheduling.

• Ensure a consistent and best practice proactive and reactive social rhythm

4. Performance & Optimization

• Set and track KPIs for audience growth, engagement, and content performance.

• Leverage paid media strategies to amplify organic efforts.

• Experiment with new formats and trends to stay ahead of the evolving social media landscape.

Who You Are:

• You have 6+ years of experience in communications or social media and content management, ideally within the tech or startup ecosystem.

• You’re passionate about AI, tech, and the future of food.

• You’re a natural storyteller with exceptional writing and editing skills.

• You have a strong grasp of LinkedIn, X, and emerging social platforms.

• You’re analytical, data-driven, and results-oriented.

• You stay ahead of the trends and best practices in social and content

• You thrive in fast-paced environments and can manage multiple stakeholders.

• You have a deep understanding & fluency of the English language, with the ability to leverage tone, nuance, and wordplay effectively across different contexts.

Why Join Us?

• Be at the forefront of AI and food tech innovation.

• Work directly with the CEO and leadership team to shape Choco’s brand presence.

• Join a high-energy, mission-driven team that values creativity and excellence.

• Enjoy an exciting and dynamic work environment where no two days are the same.

Are you ready to change the food industry with us? Apply now and be part of our journey!

Choco was founded in 2018 in Berlin. Now, we are a dedicated team of over 200 Chocorians across Europe and the US. We seek hungry and humble individuals who embrace hard work, put our team first, and are committed to building a lasting company. Our mission demands urgency and speed while maintaining a long-term vision.

In just five years, Choco has raised $328.5 million and achieved unicorn status in 2022, with a valuation of $1.2 billion. We're supported by some of the world’s best investors like Bessemer Venture Partners, Insight Partners, Coatue Management, and LeftLane Capital.

Choco is an equal opportunity employer. We encourage people from all backgrounds to apply. We are committed to ensuring that our technology is available and accessible to everyone. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law.