Sr. Product Marketing Manager

About your Role: As the Product Marketing Manager you will be a member of the marketing team in a fast-paced, end-to-end corporate marketing department that strives to continually test new approaches to improve performance. Reporting to the Senior Director of Product Marketing, the Product Marketing Manager is responsible for deeply understanding customer targets, crafting compelling positioning and messaging, and creating omni-channel campaigns to drive enrollment and improving customer experiences, supporting the company’s portfolio of programs. You will act as the strategic connective tissue between Marketing, Operations, and other key cross-functional teams.  Our diverse team values your contributions, thrives on collaboration, and celebrates successes together.  Your role will be to ensure that prospective and existing customers are fully aware of, understand, and achieve value in what we offer, thus supporting K12’s overall goals. 

SUMMARY: The Product Marketing Manager will be responsible for planning, executing, and supporting marketing campaigns to support one or more of Stride’s key programs. This includes working with stakeholders to deeply understand the target segment, assist in setting strategic objectives, develop effective campaign launch plans, partner with internal or external teams to develop appropriate communications elements for use in multiple on-and off-line channels, and influence opportunities to refine the program roadmap. You’ll also measure the effectiveness and impact while contributing to an ongoing learning agenda through rigorous and agile testing. These programs are Stride’s strategic growth priorities, and thus you will have many opportunities to innovate and make an impact to the organization. 

ESSENTIAL FUNCTIONS:  

• Develop and implement comprehensive product marketing plans, including positioning, messaging, and go-to-market strategies 

• Manage marketing campaigns with a focus on digital marketing including paid media, digital events, social media, email and search with the goal of customer acquisition and retention 

• Aggregate, monitor, and analyze program and marketing metrics, such as website traffic, conversion rates, and lead generation, to evaluate the effectiveness of program and marketing initiatives and make data-driven recommendations for optimization. 

• Work with our internal Market Research team to conduct market research to identify customer needs, market trends, and competitive landscape, and use the insights to inform marketing strategies and tactics. 

• Collaborate with the school leadership and program team to understand product features, benefits, and competitive differentiators, and incorporate them into marketing strategies and materials 

• Work with internal and external stakeholders to develop compelling product content and collateral that effectively communicates the unique value proposition of our products to target customers. 

• Develop go-to-market plans by working across MarComm, Demand Generation, Enrollment Ops, and Media Relations 

• Work with external agencies on crafting and running national, regional, and local marketing campaigns  

• Work with internal Creative / Dev Teams to create marketing content such as emails, landing pages, lead capture forms and reporting 

• Develop A/B testing to optimize the product presentation to our target audience 

• Serve as a credible subject matter expert with a working knowledge of areas of responsibility  

• Forge strong relationships with internal teams and external organizations 

• Ensure thorough, timely and accurate stakeholder communications 

• Assist with new product launches, including developing launch plans, coordinating cross-functional efforts, and creating launch materials, to ensure successful product introductions. 

• Stay up-to-date with the latest trends, technologies, and best practices in online K-12 education and early professional development, product marketing, and digital marketing, and apply the knowledge to continuously improve our marketing strategies and tactics.  

This position has no formal supervisory responsibilities. There may be opportunities to supervise and mentor interns.   

MINIMUM REQUIRED QUALIFICATIONS:    

• 5 years of experience in marketing, specifically in product marketing or brand management 

• Ability to manage multiple priorities on a daily basis and work independently with a strong bias for action 

• Highly organized, detail-oriented, meets deadlines consistently 

• Strong growth mindset, able to take in feedback and demonstrate continued growth 

Educational Requirements: Bachelor’s degree in Marketing, Business Administration, or Analytics is strongly preferred, although an equivalent combination of education and experience will be considered 

Certificates and Licenses: None required. 

OTHER REQUIRED QUALIFICATIONS:   

• Strong strategic thinking, analytical thinking, problem-solving skills 

• Excellent presentation skills with ability to leverage technology effectively 

• Excellent interpersonal and collaborative skills with ability to build strong working relationships 

• Ability to work both independently and within a team-oriented environment 

• Strong project management and organizational skills with attention to detail 

• Excellent written and oral communication skills 

• Experience setting and delivering against measurable marketing metrics 

• Highly organized, detail-oriented, meets deadlines consistently 

• Ability to prioritize effectively and manage competing priorities to deliver and drive results 

• High level of quality and accountability for work product  

• Ability to travel 10% of the time (minimal e.g. school board meetings / video shoot / team building events) 

• Ability to clear required background check  

DESIRED QUALIFICATIONS:   

• Product marketing or brand management experience 

• Ed tech or professional development experience 

• Promotions/events marketing experience ​

WORK ENVIRONMENT:  The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.  

• This is a remote (i.e. at home) position 

Compensation & Benefits: Stride, Inc. considers a person’s education, experience, and qualifications, as well as the position’s work location, expected quality and quantity of work, required travel (if any), external market and internal value when determining a new employee’s salary level.  Salaries will differ based on these factors, the position’s level and expected contribution, and the employee’s benefits elections. Offers will typically be in the bottom half of the range.

We anticipate the salary range to be $69,454.50 to $159,300.00. Eligible employees may receive a bonus.  This salary is not guaranteed, as an individual’s compensation can vary based on several factors.  These factors include, but are not limited to, geographic location, experience, training, education, and local market conditions. Stride offers a robust benefits package for eligible employees that can include health benefits, retirement contributions, and paid time off.