Developer Led Growth Social Lead, Auth0

About this role
Okta is seeking a Social Media Lead to be in charge of Auth0’s Social Media Strategy, tell the Auth0 story to developers across all of the Auth0 social channels and maintain a vibrant community and conversations across developer-related channels.

You will lead a Social Media Manager and have the support of the Developer-Led Growth org, including the Developer Relations team. You will develop one-of-a-kind global campaigns, and create and execute on a social strategy. We’re working to significantly grow the reach and quality of our social presence this year and you will be a pivotal part of this expansion.

Responsibilities: 

• Define and execute Auth0’s global social media strategy including Twitter, LinkedIn, Instagram, TikTok, YouTube, Reddit, etc. 
• Craft creative, on-brand content for Auth0’s owned social accounts.
• Identify what content to promote — from brand campaigns to event registrations — and on which channel.  
• Develop processes and best practices to scale our social media function.
• Work closely with internal partners to ensure cross-promotional efforts remain on brand. 
• Monitor the competitive landscape and make recommendations for innovative campaigns.  
• Consistently set goals, and measure and optimize to reach them.
• Manage a Social Media Manager and influence other thought leaders in the Auth0 Product Unit to expand the reach of the Social Media function.  
• Answer developer questions found on social media, forums, and comments.
• Capture and drive feedback to respective product, DevRel teams

Qualifications:

• 7+ years of hands-on experience in social media, either in-house or at an agency.
• Experience leading, influencing and managing others.
• Possess great verbal and written communication skills when working directly with developers as an audience; 
• Comprehensive understanding of the Developer community, trends, how devs interact/communicate, what motivates them and how to help them, etc. 
• Inherent ability to switch to execution mode fast and report on impact.
• Experience managing the day-to-day operations of social media channels, including content creation, publishing, community management, and analytics.
• Proven ability to create content in multiple formats, including videos, carousels, etc. 
• Ability to turn social measurement into insights and create actionable, data-backed reports, compile results, and provide recommendations.
• Comfortable thinking out of the box, running experiments and POCs.
• Self-driven, work well remotely, while maintaining strong visibility internally and to external developer communities
• Experience with social media publishing, listening, and analytics tools like Sprout Social.
• Technical understanding of the Identity landscape and ideal experience in Authentication (APIs, protocols, etc.) is preferable

Who you are:

• You are known to be a strong contributor and a collaborator who takes initiative.
• You are passionate about developer topics, and enjoy helping others solve problems.
• You are always learning and curious, keeping up to date with developers and social trends - a plus if you are a trendsetter yourself.
• You create clarity, build excitement and deliver results.