Job description

Job Overview:

The SEO Specialist plays a critical role in ensuring the company’s search engine visibility, organic traffic growth, and website optimization efforts. Reporting directly to the Digital Marketing Manager, this role is responsible for developing and executing data-driven SEO strategies, conducting in-depth keyword research, optimizing website architecture, and implementing technical SEO best practices to improve rankings, user experience, and conversions. This is a highly technical role that requires deep expertise in search engine algorithms, site performance optimization, structured data, backlink building, and AI-driven search trends. The SEO Specialist must be both strategic and hands-on, capable of implementing complex SEO enhancements directly, particularly within WordPress environments.

Job Description:

Develop and implement comprehensive SEO strategies to improve organic rankings, search visibility, and website authority.
Continuously analyze search engine algorithms and AI-driven ranking trends to ensure strategies remain effective.
Optimize on-page SEO, including meta tags, schema markup, header structures, and content formatting.
Conduct advanced keyword research to identify high-impact opportunities for content optimization and growth.
Collaborate with the Digital Marketing Manager to align SEO efforts with broader marketing and lead generation goals. Technical SEO & Website Optimization
Perform detailed site audits to detect and resolve issues such as crawl errors, broken links, 404s, redirects, XML sitemap inconsistencies, and duplicate content.
Optimize site performance, page speed, and Core Web Vitals to enhance user experience and search rankings.
Manage structured data implementation (Schema.org, JSON-LD) to improve rich snippet appearances in SERPs.
Ensure best practices in indexing, canonicalization, robots.txt handling, and mobile-friendliness.
Work on server performance optimization, collaborating with web developers or hosting providers to enhance technical efficiencies. Backlink Strategy & Off-Page SEO
Develop and execute ethical and sustainable link-building strategies to improve domain authority and referral traffic.
Monitor and manage toxic backlinks, conducting regular audits and disavowing harmful links when necessary.
Identify opportunities for guest blogging, digital PR, and industry partnerships to acquire high-quality backlinks. AI & Emerging SEO Trends
Stay at the forefront of AI-driven search trends, including Google's Search Generative Experience (SGE), conversational search, and AI-powered search algorithms.
Optimize for voice search, featured snippets, and zero-click searches to maximize visibility in AI-powered search results.
Leverage AI tools for content optimization, data analysis, and automation of repetitive SEO tasks. Performance Tracking & Reporting • Monitor SEO performance metrics, including organic traffic, keyword rankings, backlinks, and conversions. • Use tools like Google Search Console, Google Analytics, and Looker Studio to generate insightful reports. • Provide regular performance analysis with actionable recommendations to improve organic growth.

Requirements

10+ years of experience in digital marketing, with at least 5 years of direct, hands-on experience in SEO strategy and execution.
Must be highly technical, capable of implementing SEO optimizations personally, rather than just providing recommendations.
Advanced knowledge of WordPress SEO, including site architecture optimization, plugin management, and technical troubleshooting.
Expertise in handling 404 errors, 301 redirects, XML sitemaps, canonical tags, robots.txt, and hreflang tags.
Strong proficiency in site speed optimization, Core Web Vitals, and mobile SEO best practices.
Familiarity with server-side performance improvements (e.g., caching, CDN configuration, hosting considerations) is highly advantageous.
Experience in a B2B environment is required, preferably with international market exposure.
BPO experience is advantageous but not required.
Strategic yet hands-on, capable of implementing complex technical SEO solutions directly.
Strong analytical mindset, able to interpret data and optimize strategies accordingly.
Excellent problem-solving skills for debugging technical issues and improving SEO performance.
Passion for staying ahead of search algorithm updates, AI-driven search trends, and emerging SEO technologies.