SEO Specialist | ZR_685_JOB

• Develop and implement comprehensive SEO strategies to improve organic rankings, search visibility, and website authority.
  
• Continuously analyze search engine algorithms and AI-driven ranking trends to ensure strategies remain effective.
  
• Optimize on-page SEO, including meta tags, schema markup, header structures, and content formatting.
  
• Conduct advanced keyword research to identify high-impact opportunities for content optimization and growth.
  
• Collaborate with the Digital Marketing Manager to align SEO efforts with broader marketing and lead generation goals. Technical SEO & Website Optimization
  
• Perform detailed site audits to detect and resolve issues such as crawl errors, broken links, 404s, redirects, XML sitemap inconsistencies, and duplicate content.
  
• Optimize site performance, page speed, and Core Web Vitals to enhance user experience and search rankings.
  
• Manage structured data implementation (Schema.org, JSON-LD) to improve rich snippet appearances in SERPs.
  
• Ensure best practices in indexing, canonicalization, robots.txt handling, and mobile-friendliness.
  
• Work on server performance optimization, collaborating with web developers or hosting providers to enhance technical efficiencies. Backlink Strategy & Off-Page SEO
  
• Develop and execute ethical and sustainable link-building strategies to improve domain authority and referral traffic.
  
• Monitor and manage toxic backlinks, conducting regular audits and disavowing harmful links when necessary.
  
• Identify opportunities for guest blogging, digital PR, and industry partnerships to acquire high-quality backlinks. AI & Emerging SEO Trends
  
• Stay at the forefront of AI-driven search trends, including Google's Search Generative Experience (SGE), conversational search, and AI-powered search algorithms.
  
• Optimize for voice search, featured snippets, and zero-click searches to maximize visibility in AI-powered search results.
  
• Leverage AI tools for content optimization, data analysis, and automation of repetitive SEO tasks. Performance Tracking & Reporting • Monitor SEO performance metrics, including organic traffic, keyword rankings, backlinks, and conversions. • Use tools like Google Search Console, Google Analytics, and Looker Studio to generate insightful reports. • Provide regular performance analysis with actionable recommendations to improve organic growth.
  
  

Requirements

• 10+ years of experience in digital marketing, with at least 5 years of direct, hands-on experience in SEO strategy and execution.
  
• Must be highly technical, capable of implementing SEO optimizations personally, rather than just providing recommendations.
  
• Advanced knowledge of WordPress SEO, including site architecture optimization, plugin management, and technical troubleshooting.
  
• Expertise in handling 404 errors, 301 redirects, XML sitemaps, canonical tags, robots.txt, and hreflang tags.
  
• Strong proficiency in site speed optimization, Core Web Vitals, and mobile SEO best practices.
  
• Familiarity with server-side performance improvements (e.g., caching, CDN configuration, hosting considerations) is highly advantageous.
  
• Experience in a B2B environment is required, preferably with international market exposure.
  
• BPO experience is advantageous but not required. 
  
• Strategic yet hands-on, capable of implementing complex technical SEO solutions directly.
  
• Strong analytical mindset, able to interpret data and optimize strategies accordingly.
  
• Excellent problem-solving skills for debugging technical issues and improving SEO performance.
  
• Passion for staying ahead of search algorithm updates, AI-driven search trends, and emerging SEO technologies.
  

Benefits