2+ years of experience in HubSpot CRM, Technical knowledge of HubSpot's API, Experience with webhooks and custom integrations, Familiarity with HubSpot's Workflow and CRM tools.
Key responsabilities:
Own and optimize CRM infrastructure
Develop custom reports and integrations with HubSpot
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A TRACTIAN é a startup industrial que mais cresce na América Latina e uma das 100 “Startups To Watch” selecionadas pela PEGN.
Nosso time é composto por #BlueCaps das mais diversas especialidades e origens, todos unidos por um propósito comum: transformar a vida daqueles que garantem que nossos produtos cheguem com qualidade.
Para isso, desenvolvemos um sistema preditivo que combina sensores de monitoramento de condição de máquinas a uma plataforma de inteligência artificial que analisa automaticamente os dados coletados e os disponibiliza às equipes de forma fácil e acessível, além de ter ferramentas que facilitam e automatizam a gestão de manutenção.
É a solução mais completa do mercado, constantemente aprimorada pelo melhor time do mundo.
Os Blue Caps são responsáveis por suas carreiras, crescendo rapidamente – assim como a empresa – através de projetos desafiadores, aprendizado constante e ritmo acelerado.
Somos pessoas apaixonadas pelo que fazem e que transformam potencial em resultados. Crescemos, aprendemos e evoluímos juntos em um ambiente dinâmico e transparente. Nos reinventamos e buscamos novos desafios todos os dias para revolucionar o chão de fábrica e alcançar o status de startup unicórnio nos próximos quatro anos.
Quer fazer parte da transformação das indústrias? A hora é agora. Confira nossas vagas abertas e venha vestir o Blue Cap!
At TRACTIAN the GTM Operations team is a global department that supports Tractian’s GTM teams across the US, Brazil, and Mexico. We are a foundational team that is building the systems and processes that support our GTM team and directly impact our customer experience.
What you'll do
As a HubSpot Specialist at Tractian, you will own and optimize our CRM infrastructure, ensuring our sales, marketing, and customer success teams operate efficiently. You will be responsible for data integrity, automation workflows, reporting, and integrations to streamline processes and maximize GTM effectiveness. Your role will focus on building scalable and automated workflows, enhancing lead management strategies, and providing insights through HubSpot’s reporting tools. You will work cross-functionally to ensure that Tractian’s HubSpot infrastructure is aligned with business objectives and drives data-driven decision-making.
Responsibilities
Develop custom reports to assess the performance of campaigns and activities.
Program custom integrations with HubSpot using its API to connect with external tools, CRMs, databases, and other software platforms.
Design, build, and optimize custom workflows in HubSpot to automate sales and marketing processes (e.g., lead nurturing, deal tracking, and email marketing campaigns).
Develop A/B tests and analyze user patterns to optimize conversion rates throughout the contact lifecycle.
Align strategies to create a unified approach to customer acquisition and conversion.
Execute and monitor strategies, tracking conversion rates across funnel stages and assessing pipeline health.
Develop and implement innovative strategies to acquire qualified leads.
Ensure data integrity across all HubSpot operations.
Streamline and optimize operational workflows using HubSpot.
Execute and monitor established strategies, analyzing their effectiveness and identifying opportunities for improvement.
Create comprehensive documentation for new operational processes, providing clear guidelines and instructions for team members.
Facilitate cross-departmental collaboration and communication to ensure operational processes and goals are aligned.
Provide internal training on the efficient use of HubSpot.
Requirements
2+ years of experience in HubSpot CRM management.
Technical knowledge of HubSpot’s API and experience in programming custom integrations and workflows.
Experience setting up and using webhooks to trigger external actions based on HubSpot events.
Familiarity with HubSpot's Workflow and CRM tools, including custom properties and data management.
Effective communication skills to collaborate with cross-functional teams.
Ability to articulate marketing and sales strategies clearly and analyze relevant data and metrics.
Ability to create and execute efficient processes within HubSpot, optimizing workflows.