We are the industry experts delivering actionable maritime insight, data, technology, and analytics trusted by 60,000 professionals across the globe to drive commercial advantage, evaluate risk, and support the efficient and lawful movement of seaborne trade.
Our data is collected only from the most reputable partners and accurate sources, many of which are exclusive to us and our customers.
Our advanced analytics, artificial intelligence, and industry expertise transform our unparalleled data into powerful insight delivered through data and analytics platforms and services, news and commentary, and publications that help professionals in maritime operations, risk, and compliance stay well informed.
Leading seaborne trade through change with data transparency, innovative technology, and human ingenuity
Role Profile
We are seeking a highly motivated and experienced Senior Marketing Manager to develop and execute marketing strategies that drive business growth and brand awareness across Northern Europe. This role will be instrumental in generating qualified leads, driving sales pipeline, building strong customer relationships, and establishing Lloyd’s List Intelligence as a leader in the industry within the European market.
This is a full-time permanent role working collaboratively across the global business and as part of the key marketing team.
This is a full-time permanent role reporting into the Global Head of Marketing. This role is working remotely in Belgium. We will consider other remote working colleagues in Northern Europe.
Key Responsibilities
- Develop and implement comprehensive marketing plans tailored to the Northern European region, considering local market nuances.
- Generate high-quality leads and nurture them through the sales funnel, collaborating closely with the sales team to ensure alignment and maximize conversion rates.
- Manage and execute multi-channel marketing campaigns across events (trade shows, conferences, seminars), digital (email marketing, webinars, SEO/SEM), and content marketing (video content, white papers, case studies, blog posts, podcasts).
- Gather competitive analysis and industry trends to identify opportunities, understand customer needs, and refine marketing strategies.
- Develop compelling marketing content that resonates with target audiences and effectively communicates the value proposition of our products/services.
- Manage marketing budgets and track key performance indicators (KPIs) to measure the effectiveness of marketing initiatives and optimize ROI.
- Build and maintain strong relationships with key stakeholders, including customers, partners, and industry influencers.
- A key part of the central marketing team based in London, collaborating and working closely across the global business to ensure alignment with overall marketing objectives and leverage on the global team.
- Stay up-to-date with the latest marketing trends and technologies, particularly within the US region, and identify opportunities for innovation.
What we are looking for:
Essential
- At least 4 years of experience in B2B marketing
- Previous experience selling APIs, platforms or shipping tracking data similar
- Proven track record of success with branding (social media), Digital/video & product marketing
- Commercial acumen and understating of demand generation and KPI metrics
- Excellent communication, interpersonal, and presentation skills.
- Strong analytical and problem-solving skills, with the ability to interpret data and make informed decisions.
- Proficiency in marketing automation tools and CRM systems
- Ability to work independently and as part of a team in a fast-paced environment.
Desirable
- Previous experience in a fast-paced digital SaaS subscription business and/or at a start-up.
- A degree in any discipline (Business related or marketing degree’s preferable)
- Certified education in the latest Marketing tech and tools
Our Promise to You – Benefits
- Day off for your birthday
- Work anywhere policy (up to 4 weeks per year, subject to approval)
- Up to 4 days paid volunteering
We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most, but not all of the skills or experience we're looking for, please go ahead and apply. You could be just what we need!
We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, we are proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, colour, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.
Please let us know of any adjustments we need to make for you to show us your best self.
