Growth Activation UX Designer

About CookUnity

CookUnity is a chef-to-you marketplace connecting talented chefs with consumers, revolutionizing meal delivery. We bring small-batch, restaurant-quality meals to eaters nationwide, crafted by a diverse collective of all-star chefs. With over 100 inspired chefs from cities like NYC, LA, Austin, and more, our weekly subscription offers a wide range of hand-crafted meals to cater to various palates and dietary preferences.

By delivering over 1 million meals per month, we're also empowering working chefs, tripling their income, and supporting their growth. CookUnity believes in fueling stronger communities, partnering with Food Bank For New York City to combat food insecurity across all five boroughs.

The role:

As the User Activation Product Designer, you’ll play a crucial role in shaping the future of CookUnity by designing, testing, and optimizing the user experience to drive active engagement and retention within the first 8 weeks of a user's journey. You will focus specifically on the initial user interaction, guiding users from their first visit through the early stages of onboarding to ensure that they become activated and engaged with the product.

Your work will directly influence how new users experience the platform, minimizing friction, guiding their behavior towards key actions, and ultimately fostering long-term retention. You will collaborate closely with the product, marketing, and engineering teams to create seamless, user-centered activation flows that ensure users are set up for success.

This is a high-impact, high-visibility role where your contributions will be key to ensuring that users feel empowered and invested in CookUnity right from the start. You'll focus on designing experiences that help them quickly understand value, minimize confusion, and build the habit of returning week after week.

Responsibilities:

• Design User Activation Flows: Focus on creating compelling and frictionless onboarding and activation experiences (e.g., welcome screens, initial sign-in, personalization of preferences) aimed at quickly engaging users in the first 8 weeks.
• User Journey Optimization: Develop and refine user journeys to drive users towards key activation goals, such as completing their first order, setting up their meal preferences, or establishing repeat behaviors.
• Reduce Friction: Continuously analyze user flow and identify points of friction in early engagement, iterating designs that smoothen the experience and guide users toward high-value actions.
• Collaborate Across Teams: Work closely with product, marketing, engineering, and analytics teams to create a seamless and efficient experience that aligns with overall business objectives while prioritizing user engagement.
• Data-Driven Design Decisions: Use a mix of qualitative and quantitative data to iterate on the activation flows, driving improvements in user retention, first-time usage, and reducing churn.
• Behavior-Driven Design: Leverage insights from user research, analytics, and user behavior to understand early-stage challenges and identify opportunities for improvement in the user onboarding experience.
• Rapid Testing & Iteration: Prototype, test, and refine user activation experiences at speed, gathering feedback and analyzing performance metrics to iteratively improve the process.
• Stay Current: Keep up with the latest design trends, activation techniques, and performance marketing insights to ensure our activation flows stay optimized, competitive, and effective.

Requirements:

• 5+ years of experience in UX/UI design, with a strong focus on user onboarding, activation, and early engagement strategies.
• Proven track record of designing successful user activation flows, ideally for subscription or e-commerce models, with an emphasis on retention.
• Strong portfolio demonstrating experience in user activation, onboarding designs, and data-informed design iterations.
• Experience in using design and prototyping tools (e.g., Figma, Sketch, Adobe Creative Suite, InVision).
• Expertise in A/B testing, user testing, and analytics tools (e.g., Google Analytics, Mixpanel, Hotjar) to optimize designs and track performance.
• Deep understanding of user experience principles, particularly in guiding users through early stages of the journey.
• Proven ability to collaborate effectively with cross-functional teams, including product, engineering, marketing, and analytics, to create successful designs.
• Ability to balance data insights and empathy in crafting intuitive user flows.
• Strong communication skills with the ability to clearly present design decisions and outcomes to stakeholders.
• Familiarity with front-end development practices (HTML/CSS) is a plus, but not required.

Benefits

💸 Get paid in USD, Crypto, Euro, ARS. Whatever your choice! We use Deel to make things easier for you!

🗺 Work remotely: design the life that you want

⛱ Enjoy 15 days of vacation each year from the start date

🎄 16 fully paid Argentinean holidays (only ARG)

🩺 Healthcare Benefit: Monthly stipend to use in your preferred healthcare provider (only Remote, not US)

🗓️ 5-year Sabbatical: After 5 years with CookUnity, you get a 4-week paid sabbatical

🐣 Family leave of 12 weeks for primary caregiver and 6 weeks for secondary caregiver, fully paid

🕯 Compassionate Leave: 3-5 days each time the need arises

🧘🏽‍♀️ Customize the benefits that suit your needs! Access a range of perks tailored to you, including learning opportunities, wellness memberships, delivery apps, and more through our comprehensive benefit platform

🧑‍🏫 Personalized English coach