Senior Manager, Customer Marketing

Lansweeper provides a Technology Asset Intelligence platform that helps businesses understand, manage, and protect their technology estate. By delivering accurate insights on users, devices, and software, Lansweeper minimizes security risks and optimizes technology investments. 

Since 2004, Lansweeper has scanned and inventoried IT devices, software, and users, enabling centralized IT management. Its platform monitors over 80 million devices for 20,000+ customers, including Mercedes, IBM, and Samsung, supported by a global team of 300+. Backed by Insight Partners and strong revenue growth, Lansweeper is expanding globally and seeking a Sr. Manager of Customer Marketing to join our journey! 

Remote Candidates 

We strongly prefer Austin-based candidates, but we are open to considering remote candidates in the US Eastern or Central time zones who are an ideal fit for the role. 

Position Summary 

As the Sr. Manager of Customer Marketing, you will play a critical role in driving account expansion within our largest enterprise accounts. Your focus will be to identify and execute opportunities to increase Lansweeper’s footprint within subsidiaries, teams, or departments of existing enterprise customers. This includes leading account-based marketing (ABM) strategies, collaborating across Customer Success, Sales, and Marketing, and leveraging data and insights to build highly targeted campaigns. Your ultimate goal is to generate meaningful growth in revenue and customer engagement through strategic and innovative marketing approaches. 

A day in the life:  

• Enjoy both defining the strategy and executing the plan.  

• Collaborate with Customer Success and Sales teams to define shared KPIs for account expansion and align priorities for key accounts. 

• Analyze customer data to segment accounts into tiers based on revenue potential, use cases, intent signals, etc. 

• Develop and execute marketing campaigns tailored to different account priorities: 

• High-priority accounts: Craft highly personalized, 1:1 campaigns for the top accounts, focusing on executive engagement and bespoke experiences. 

• Mid-priority accounts: Design semi-personalized, 1:few campaigns for the next tier of accounts based on shared characteristics like industry or geography. 

• Broader accounts: Build scalable, non-personalized 1:many campaigns for the remaining accounts. 

• Create ABM assets, playbooks, and frameworks that ensure consistent execution across Sales, Customer Success, and Marketing. 

• Measure and report on campaign effectiveness, providing actionable insights to refine strategies and improve ROI. 

• Act as the internal champion for account expansion initiatives, educating cross-functional teams on ABM best practices and ensuring alignment on tactics and execution. 

• Research and implement an ABM tool (e.g., Demandbase, 6sense, or Terminus) to automate and scale campaigns effectively. 

• Organize and execute ABM tactics such as executive dinners, customer advisory boards, and personalized outreach initiatives. 

• Manage software review platforms (e.g. Gartner Peer Advice, G2) to build customer trust by gathering testimonials, running testimonial campaigns, and keeping profiles updated. 

• Support product launch campaigns by developing and executing enterprise customer-focused marketing strategies to drive awareness, engagement, and adoption.