We are Kendago, a top, global digital marketing group. We develop and grow direct to consumer brands using paid media and direct response marketing. Our history begins with two bright, Israeli, IDF-trained, tech-engineers, experts in data analysis, business intelligence and computer engineering. Leveraging their knowledge and expertise, they became globally-recognized digital marketing experts, working closely with leading vendors and with Google. During recent years, they rapidly expanded and recruited over 100 of Israel's brightest data-driven engineers, tech-wizards and award-winning creative experts from McKann, BBDO and Grey to develop Kendago - a global, DTC Digital Marketing Group. Our team works with a unique direct response formula developed in-house, backed by expertise in compliance and an advanced AdTech system that accelerates optimization and revenue-growth. Today we are driven by both entrepreneurship and innovation, committed to be the best in everything it does, which is mandatory in order to achieve long-term success and growth. Our mission is to continue our incredible growth as a DTC powerhouse by delivering an unparalleled combination of creative expertise and campaign management for the our top direct-to-consumer brands.

Job description

Description

Kendago is a global leader in Direct-to-Consumer (D2C) digital marketing and advertising, providing brands with a comprehensive suite of services, including proprietary AdTech backed PPC, creative production, digital marketing expertise, and data-backed CRO optimization. We help our clients grow into world leaders by combining our unique approach to PPC with a focus on brand development, funnel optimization, and ad creative.

We are seeking an advertising copywriter with experience in DTC video ads to join our growing team

Requirements

Native English level
Raised in the US or Canada
3+ years of experience writing scripts for FB ads for DTC offers
Strong ideation, storytelling and writing skills
Bachelor's Degree in relevant fields – an advantage

Responsibilities

Develop compelling and engaging advertising copy for various digital platforms especially video ads, ensuring alignment with brand messaging and marketing objectives.
Collaborate with the Creative Team to brainstorm and generate innovative ideas for advertising campaigns that resonate with target audiences.
Craft persuasive narratives that effectively communicate the brand's message, values, and unique selling propositions across different marketing channels.
Maintain consistency in tone, voice, and style, adhering to established brand guidelines and ensuring a cohesive brand identity in all communication materials.
Create impactful copy for social media advertisements, considering platform-specific nuances and trends to maximize engagement.
Apply a strategic mindset to understand client goals, market trends, and consumer behavior, translating insights into effective advertising strategies.
Stay abreast of industry trends, competitor activities, and emerging technologies to inform and enhance advertising copy strategies.

Required profile