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Lifecycle Marketing Associate

extra holidays - extra parental leave
Remote: 
Full Remote
Contract: 
Full time
Experience: 
Mid-level (2-5 years)
Work from: 
California (USA), United States

AtoB logo
AtoB Fintech: Finance + Technology Scaleup https://www.atob.com/
51 - 200 Employees
See all jobs

Job description

We are seeking a Lifecycle Marketing Associate to join our team at AtoB. In this role, you will help design, execute, and optimize multi-channel lifecycle campaigns, focusing on email, SMS, and in-app messaging. The ideal candidate will have strong analytical skills, a passion for creating engaging and scalable customer journeys, and experience working with lifecycle marketing tools (HubSpot preferred). You will play a crucial role in improving customer retention, engagement, and lifetime value through data-driven strategies.

Primary Responsibilities:
  • Develop and execute lifecycle marketing campaigns to nurture leads, engage existing customers, and reduce churn.
  • Create personalized, high-quality content for campaigns, including copywriting, design, and messaging tailored to customer segments.
  • Collaborate closely with the product, sales, and marketing teams to align lifecycle campaigns with overall business goals.
  • Manage email marketing platforms, ensuring accurate workflows, triggers, and audience segmentation.
  • Continuously analyze campaign performance, report on key metrics, and recommend data-driven strategies for improvement.
  • Support the Lifecycle Marketing Manager in managing customer retention and churn reduction initiatives.
  • Partner with third-party vendors and internal stakeholders to ensure the successful execution of lifecycle campaigns.

    • Essential Functions:
  • Coordinate and manage campaign creation across multiple channels, including email, SMS, and in-app notifications.
  • Implement automated workflows and lifecycle strategies, ensuring seamless execution and alignment with brand standards.
  • Analyze and report on the effectiveness of lifecycle marketing campaigns, delivering actionable insights for continuous improvement.
  • Maintain marketing collateral and ensure consistency across channels.

    • Qualifications:
  • Bachelor’s degree in marketing, communication, business, or a related field.
  • 2-3 years of experience in marketing, with a focus on lifecycle marketing, campaign management, and copywriting.
  • Experience with HubSpot (preferred) or similar marketing automation platforms.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Excellent communication skills, attention to detail, and the ability to manage multiple projects.
  • Proficiency in Microsoft Office, Google Analytics, and Adobe Creative Suite.
  • Experience working in a high-growth startup or tech environment (fintech or FAANG preferred).
    • Open to remote work in Los Angeles, CA, or San Francisco, CA.

    Required profile

    Experience

    Level of experience: Mid-level (2-5 years)
    Industry :
    Fintech: Finance + Technology
    Spoken language(s):
    English
    Check out the description to know which languages are mandatory.

    Hard Skills

    Mobile MarketingHubSpot CRMEmail MarketingLifecycle ManagementAudience SegmentationCopywritingProject ManagementMarketing AutomationCampaign ManagementGoogle Analytics

    Other Skills

    • Detail Oriented
    • Communication
    Are you interested?

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