Email Marketing Specialist

Job Title: Email Marketing Specialist

Company Overview:
Linksult is a forward-thinking digital marketing agency specializing in data-driven marketing strategies. We help businesses achieve their marketing goals through innovative email marketing campaigns, SEO, social media strategies, and more. Our team is committed to delivering measurable results through effective digital marketing solutions.

Job Summary:
We are looking for a creative and detail-oriented Email Marketing Specialist to join our team. In this role, you will be responsible for planning, executing, and optimizing email marketing campaigns to engage customers and drive conversions. You will collaborate with the marketing team to create compelling content and design strategies that align with client goals.

Responsibilities:

• Plan, create, and execute email marketing campaigns, including newsletters, promotions, and automated email sequences.

• Segment email lists based on customer behavior, demographics, and engagement to ensure targeted campaigns.

• Design and write compelling email content that resonates with different audience segments.

• Analyze email campaign performance, including open rates, click-through rates, and conversions, to optimize future campaigns.

• Conduct A/B testing on subject lines, content, and calls-to-action to improve campaign effectiveness.

• Ensure all email marketing campaigns are in compliance with email marketing regulations, such as GDPR and CAN-SPAM.

• Monitor and maintain email list health by removing inactive subscribers and improving deliverability.

• Collaborate with the design team to create visually appealing email templates that align with brand guidelines.

• Stay up-to-date with industry trends, best practices, and new email marketing tools.

• Create detailed reports on campaign performance and present insights to the marketing team and clients.

• Optimize email marketing efforts to increase engagement, drive traffic, and generate sales.

Requirements:

• Bachelor’s degree in Marketing, Communications, or a related field.

• 2+ years of experience in email marketing or digital marketing.

• Proficiency in email marketing platforms (e.g., Mailchimp, HubSpot, Constant Contact).

• Strong understanding of email marketing best practices and strategies.

• Experience with A/B testing and performance analysis to optimize campaigns.

• Excellent written communication skills with the ability to craft compelling email content.

• Strong attention to detail, with an eye for design and a solid understanding of user experience.

• Knowledge of email list segmentation, deliverability issues, and inbox placement.

• Familiarity with HTML and email template design is a plus.

• Ability to work independently and manage multiple campaigns simultaneously.

• Analytical mindset with experience in tracking and interpreting email campaign metrics.

Location:
Remote, with flexible working hours.

Salary Range:
Competitive, based on experience, with performance-based bonuses.

Benefits:

• Flexible work hours and remote work options.

• Professional development and learning opportunities.

• Paid time off, including vacation and public holidays.

• Health and wellness benefits.

Application Deadline:
Applications are open until January 13, 2025.

Contact Information:
For any inquiries, please contact us at info@linksult.com.