Manager, Business Marketing

Opportunity:

Liftoff is looking for a Senior Marketing Manager based in London to develop and lead our global events strategy. In this role, you will bring innovative, high-quality experiences to life at trade shows, conferences, and co-marketing events. You’ll work closely with cross-functional teams to drive engagement and align marketing initiatives with sales and business objectives.

The ideal candidate is a creative, strategic, and data-driven leader with 6+ years of B2B marketing experience and a proven track record of success in event and partner marketing. This is a unique opportunity to shape Liftoff’s global event strategy, manage impactful partnerships, and lead a high-performing team that drives brand visibility and business growth.

Responsibilities:

• Develop and execute a global events strategy that aligns with regional revenue goals and meets unique market requirements.
• Lead the events team, setting clear priorities and creating high-quality, memorable experiences for prospects, customers, and partners.
• Drive creative and strategic execution at industry trade shows, conferences, co-marketing events, and customer-facing activations.
• Collaborate with cross-functional teams (sales, product marketing, brand, and regional teams) to align marketing efforts with business goals.
• Manage key vendor and partner relationships to ensure successful event execution and co-marketing programs.
• Track and optimize the impact of marketing campaigns, providing insights and recommendations to improve performance.
• Ensure seamless execution of events, managing budgeting, timelines, and external vendors to deliver high-impact results.
• Create compelling marketing collateral, from event splash pages to presentation decks and blog posts, in partnership with the content team.
• As needed, support global marketing campaigns including webinars, content, paid media, email, product marketing, and more.

Skills:

• Proven B2B marketing leadership: 6+ years of high-tech event marketing experience, ideally in the mobile app industry.
• Team leadership: 3+ years managing and developing high-performing teams.
• Partner marketing expertise: Demonstrated success in building strong relationships and managing co-marketing programs.
• Data-driven mindset: Strong analytical skills to measure and optimize campaign performance.
• Technical proficiency: Experience with marketing automation tools, CRM, event tools, and analytics platforms.
• Innovative and forward-thinking: Continuously seeking opportunities for improvement and growth.
• Excellent communication and collaboration skills, with the ability to work cross-functionally across departments and regions.
• Holistic marketing acumen: Strong understanding of how various marketing channels—digital, events, content, and partnerships—interconnect, enabling effective support and strategic alignment to achieve cohesive marketing objectives across global markets.

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