Senior Lifecycle Marketing Manager (CRM)

The Senior Lifecycle Marketing Manager will be responsible for ensuring every interaction with our customers is at the right time, with the right content, to the right person, and through the right channel. This role demands a tech-savvy individual proficient in CRM marketing automations, including triggers, flows, and experience with automating emails, IAMs, and push notifications.

Key Responsibilities

• Strategy & Planning: Contribute to the development and refinement of Sweatcoin’s CRM strategy, focusing on increasing activation, engagement, and retention while preventing churn.
• Campaign Management: Plan, execute, and optimize one-off and recurring campaigns, including copywriting, design briefing, implementation, and performance reporting.
• Lifecycle Optimization: Map and improve the lifecycle journey, enhancing triggers, targeting, and content for different user segments.
• Automation & Workflows: Design and implement automated workflows and triggers to elevate the customer experience using a data-driven approach.
• Cross-functional Collaboration: Partner with data analysts to test, learn, and iterate on campaigns, and work with product managers to launch features that drive KPIs.
• Segmentation & Personalization: Identify opportunities to segment audiences and personalize content based on user behaviors and preferences.
• Performance Monitoring: Continuously refine and automate email, push notifications, and IAM communication to ensure timely, relevant, and engaging messaging.

What We’re Looking For

• Experience: over 3 years of CRM, retention, or email marketing experience, ideally in B2C companies.
• Technical Expertise: Proficient with CRM platforms like Braze, Hubspot, Iterable, or MoEngage, and adept at creating workflows and troubleshooting automation.
• Analytical Skills: Numerically proficient with tools like Looker, Amplitude, or Tableau, and experienced in crafting hypotheses and running experiments.
• Creative Mindset: Strong ability to guide email design and craft compelling copy, with a knack for improving conversion rates.
• Cross-team Collaboration: Proven experience working with developers, analysts, and other stakeholders to deliver successful campaigns.
• Strategic & Proactive: Strong strategic thinking, problem-solving skills, and attention to detail, with a proactive approach to owning and driving projects.

What You’ll Bring to the Team

• A deep curiosity about user behaviors and what drives engagement and retention.
• Exceptional stakeholder management and interpersonal skills.
• A passion for creating seamless, personalized customer experiences that add value at every stage of the lifecycle.
• Enthusiasm for working in a dynamic, fast-paced environment where no two days are the same.

Why Join Sweatcoin?

At Sweatcoin, we’re redefining how people interact with their health and wellness goals. Join a collaborative, fast-paced team that values innovation and impact.

• Remote-friendly & Flexible hours: Work from anywhere, with performance focused on results, not hours.
• Apple devices for work
• Health insurance coverage
• WellBeing program
• Unlimited time-off policy

As a CRM Manager, you’ll have the chance to directly influence how we engage with millions of users worldwide, driving meaningful change and growth.