Senior Specialist, SEO

Description

TITLE Senior SEO Specialist 
DEPARTMENT SEO
DIVISION NP Digital - Malaysia  
LOCATION Hybrid – Kuala Lumpur, Malaysia  

ABOUT OUR COMPANY   

NP Digital (NPD) is a Global Award-Winning Performance Marketing Agency. In 2023 NPD was named a Campaign Magazine Global Agency of the Year, and was Adweek’s #7 fastest-growing large international agency. For a second consecutive year, we landed in the top 10% of Inc. 5000’s fastest-growing private companies. All while simultaneously maintaining employee satisfaction, which earned us an Inc. Best Workplaces award in 2022, 2023 and 2024's Ad Age Best Places to Work.   

NP Digital combines proprietary platforms with best-in-class talent to deliver leading edge experiences centered around: paid and organic search, social, content, retargeting, performance display, feed management and conversion rate optimization.   

NP Digital focuses on creating innovative, adaptive, and data-driven digital marketing plans for our clients. Obsessed with helping companies grow and exceed their goals, NP Digital delivers on the mission of continually helping brands connect and engage with their audience.   

SearchGuru, a division of NP Digital, provides search marketing services in Malaysia, Singapore and Hong Kong with over 130 marketing experts, arguably making it the largest performance marketing agency in Southeast Asia, working with the top brands. 

Our strength comes from our diverse specialists who go above and beyond to execute effective strategies that marry creative and media. We are SearchGuru because we’re searching for knowledge — knowledge that allows us to be better performance marketers to benefit our clients. 

ABOUT THE OPPORTUNITY   

Senior SEO Specialists work with Account teams, Creative teams, and Performance Marketing Specialists to drive not only daily account responsibilities associated with Google Search Console, Bing Webmaster Tools, and Google Analytics, and using third-party SEO tools such as Yoast, SEMRush, and Screaming Frog, but important business outcomes for SearchGuru clients.   

To be considered, candidates must currently reside and be eligible to work in Malaysia. 

ABOUT THE RESPONSIBILITIES   

Reporting to the SEO Director, the Senior SEO Specialist will be responsible for determining and executing best in class SEO strategies, perform SEO audits and drive the implementation roadmap of on-page, technical & off-page optimisation, to drive key business outcomes for clients.   

Responsibilities include but are not limited to:  

• Measure and track site ranking factors, keywords, internal and external links, and site content 
• Review and audit the sites to drive change that comply with Google Search best practices to improve crawlability & ranking 
• Perform SEO audits and drive the implementation roadmap of on-page & off-page optimisation 
• Implement SEO tactics and ensure that sites are search-engine-friendly 
• Conduct keyword research and identify opportunities to drive more qualified traffic through a coordinated search strategy alongside the paid media team 
• Monitor the performance of clients’ SEO strategies and provide recommendations for ongoing optimisation 
• Stay current with search engine trends to develop and improve SEO practices within the agency 
• Participate in team meetings to discuss and recommend strategies that influence SEO & Marketing direction 
• Explain basic to intermediate level SEO and data insights to clients regularly to review campaign objectives, statistics, and optimisation strategies 
• Develop and implement link building strategy

ABOUT YOU  

• At least 2 years working experience in SEO or related fields
• Understanding of SEO core elements including, but not limited to, on-page and off-page tactics, optimisation of site navigation, internal linking structure, URL structure, title tags, and meta descriptions 
• Knowledge of the use and benefits of keywords research, content & website development 
• Working knowledge of Google Search Console, Bing Webmaster Tools, and Google Analytics, and using 3rd party SEO tools such as Yoast, SEMRush, and Screaming Frog 
• A functional understanding of HTML, CSS and WordPress 
• Ability to have productive business conversations 
• Passion for building long lasting client relationships across various industries and verticals 
• Strong analytical skills, with a data driven approach 
• Ability to extract trends and insights from complex data sets 
• Understanding of business-related concepts and the interrelationship between key metrics 
• Ability to commute daily to Mid Valley Office (post-pandemic) and is effective and comfortable to support Work-From-Home mode 
• Excellent command of spoken and written English 
• Mandariń is an added advantage to support the Malaysia (Simplified Chinesé), Hong Kong & Taiwan (Traditional Chinesé) market 

ABOUT YOUR GROWTH  

As an organization we support your growth and development by investing in your learning to advance your career. We believe in empowering you to showcase your knowledge and skills to win together.  

ABOUT OUR BENEFITS   

• Competitive remuneration, performance incentives and substantial perks, including wellbeing benefits (gym membership, Spotify subscription, health checks, etc.) 
• Comprehensive outpatient & medical benefits on top of great insurance coverage 
• Extensive annual leave entitlement (Birthday, marriage, maternity, paternity, paid sabbatical leave) 
• Positive and supportive leadership 
• A work culture that drives teamwork and collaboration 
• Hybrid and flexible working arrangements 
• Unbiased work culture from top to bottom to encourage and push you to #DreamBig 
• Fun employee engagement activities & parties, annual dinners and company trips 
• Strategic office location that’s easily accessible by public transportation 
• Work among experts and specialists in a company with years of experience in the industry and has won multiple awards 

ABOUT OUR CULTURE   

We value our best-in-class company culture, which is results-driven, innovative, fast-paced and fun. Our focus is on outcome, not output. We encourage our employees to work with an entrepreneurial spirit while applying a businesslike approach. When you work with great people and leaders that support you, there is no end to what you can accomplish. We celebrate different backgrounds and perspectives from our team members, but one thing we all have in common is a core set of values:  

Think Big   
"Think Big” challenges our teams in all aspects of the business. For our clients, it requires that we expand their vision beyond what’s expected, while pushing us to become a committed partner who provides strategic recommendations and measurable outcomes.   

Own It   
“Own It” plays a key role in encouraging employee autonomy. We believe owning it inspires employees to build skillsets within their roles and beyond to drive their career where you want. “Own It” highlights ability to make the work yours and deliver creative results.  

Have Fun   
“Have Fun” means we enjoy working together and cultivating a great work experience for everyone. Our passion for what we do is visible throughout the organization. Anything we enjoy, we are naturally going to do better, so we make our work something we look forward to, rather than simply something we have to do.   

NP Digital is an Equal Opportunity Employer, proud of our diversity and inclusive culture! Our goal is to positively impact change through our actions, and we’re committed to equal employment opportunities regardless of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided based on qualifications, merit, and business need.