Advertising Manager (Mandarin / Cantonese)

About BingX

• A leading crypto exchange.
• More than 10 million registered users worldwide.
• 750+ spot trading currencies and 400+ futures targets.
• 17,000+ elite traders, with 600 million+ cumulative copy trading orders.
• Top ranking exchange on CoinMarketCap and CoinGecko.
• We aim to build a gateway for the next billion crypto users.

Founded in 2018, BingX is a leading cryptocurrency exchange serving global users. BingX offers diversified products and services, including spot, derivatives, copy trading, and asset management – all designed for the evolving needs of users, from beginners to professionals.

BingX is committed to providing a trustworthy platform that empowers users with innovative tools and features to elevate their trading proficiency.

Our current vacancy | Full-time | Long-term | REMOTE

Responsibilities:

• Define Advertising Goals & Strategy: Define advertising goals, budgets, and key performance indicators (KPIs), and develop and implement advertising strategies
• Campaign Planning & Optimization: Plan, execute, and optimize advertising campaigns, ensuring alignment with set goals and budget requirements
• Performance Analysis & Evaluation: Analyze campaign performance data (e.g., ROI and other key metrics), evaluate effectiveness, and provide optimization recommendations
• Channel Management & A/B Testing: Manage and optimize various advertising channels, including search engine ads, social media ads, display ads, video ads, and affiliate networks, while conducting A/B testing to enhance performance
• Partner Management: Evaluate and select advertising partners, establishing and maintaining strong relationships with ad platforms and media vendors
• Market Research & Strategy Adjustment: Conduct market and competitor research, understand industry trends and user behavior, and adjust advertising strategies based on market data

Requirements:

• Bachelor’s degree in Marketing, Advertising, Business Management, or a related field, with 3-5 years of experience in advertising or a related area
• Familiarity with various advertising platforms and tools, such as Google Ads, Facebook Ads, LinkedIn Ads, etc
• Strong data analysis skills, with the ability to interpret complex data and translate it into actionable plans
• Ability to continuously learn and adapt to new technologies and trends, and to develop innovative advertising strategies and solutions
• Strong communication and teamwork skills, capable of effectively coordinating with internal teams and external partners
• Results-driven, with a strong goal orientation and excellent execution skills
• Ability to work in a fast-paced environment with excellent time management and multitasking capabilities

Working at BingX

• Be part of the future of finance technology and achieve meaningful goal
• Great career development in a fast-growing company
• Market competitive salary
• Fully remote / work-from-home
• Follow your local vacation and other benefits
• Professional development
• Join an international and diversified team