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Senior Marketing Manager - Kolkata

Remote:

Full Remote

Contract:

Full time

Experience:

Mid-level (2-5 years)

Work from:

Canada

Offer summary

Qualifications:

Bachelor’s or Master’s degree in Marketing or related field, 4-5 years of experience in senior marketing role, Experience in B2B and B2C marketing strategies, Proficiency with digital marketing tools, Strong understanding of data-driven marketing.

Key responsabilities:

Develop and execute comprehensive marketing strategies
Plan, execute, and optimize marketing campaigns
Lead and mentor a team of marketing professionals
Oversee brand messaging and positioning
Analyze market trends and customer insights

FoodMe Global / Dine Palace SME https://www.foodme.mobi/

51 - 200 Employees

See more FoodMe Global / Dine Palace offers

Job description

This is a remote position.

We are seeking an experienced Senior Marketing Manager to lead and execute the company’s marketing strategies across multiple channels. In this role, you will drive brand awareness, customer acquisition, and revenue growth through innovative campaigns and strategic initiatives. You will collaborate with cross-functional teams, including sales, product development, and creative departments, to ensure alignment with business goals and the overall marketing strategy.- Marketing Strategy Development: Develop and execute comprehensive marketing strategies that drive brand awareness, lead generation, and customer retention.

-Campaign Management: Plan, execute, and optimize marketing campaigns across multiple channels, including digital, social media, email, and traditional media.

- Team Leadership: Lead and mentor a team of marketing professionals, providing guidance on best practices, performance metrics, and career development.

- Brand Management: Oversee the company’s brand messaging and positioning to ensure consistency across all marketing channels and communications.

- Market Research: Analyze market trends, customer insights, and competitor activities to inform marketing strategies and identify growth opportunities.

- Cross-functional Collaboration: Work closely with product teams, sales, and other departments to align marketing strategies with business objectives and product launches.

- Analytics and Reporting: Track and analyze the performance of marketing campaigns using analytics tools (e.g., Google Analytics, HubSpot), providing insights and recommendations for improvement.

- Content Strategy: Collaborate with the content and creative teams to produce high-quality, compelling content that drives engagement and supports campaign objectives.