Digital Marketing Officer

This is a remote position.

Digita Global Marketing Ltd. (DGM) is a full-service communications (creative, advertising, marketing) agency based in Kingston, Jamaica. Our vision is to inspire innovation and incubate creativity in the global media, technology and advertising landscapes.

To make this vision a reality, we are recruiting intuitive, talented, disciplined, and driven individuals to accompany us on our regional and global expansion journey. We are offering an opportunity to an experienced high-performer who places excellence as their baseline and is willing to work diligently, creatively and dynamically to achieve our goal collaboratively.

If you have the above mindset, keep reading. Below we have detailed the mental (soft) and material (hard) skills that are non-negotiable for success in this position.

Responsibilities:

Daily Responsibilities

• Update all customer channels with project statuses by 8:45 AM
  

• Update department channel with client summaries by 8:45 AM
  

• Update achievement channel completed tasks by 5:00 PM
  

• Respond to messages within a 30-minute response frame
  

• Coordinate and participate in external meetings and huddles
  

• Conduct community management for social media channels, addressing comments, messages, and mentions, promptly and appropriately
  

• Engage with followers, foster community growth, and maintain and improve a positive brand image
  

• Plan, create and executive advertising strategies and campaigns to achieve client goals across social media, Google  and other digital channels
  

• Manage client budgets to ensure no overspending keeping within established advertising budget guidelines per client
  

• Track, update and report on internal and external scopes for assigned clients ensuring each task is delivered for the month
  

• Any other duties which may be assigned
  

Weekly Responsibilities

• Analyze key performance indicators (KPIs) such as engagement rates, page growth and follower growth per digital platform and make recommendations to improve the same
  

• Generate weekly reports to track progress, identify trends, and recommend actionable insights for continuous improvement.
  

• Complete a ‘Customer Success Call’ to gain an appreciation for overall customer sentiment and ascertain action items and focal areas for the future
  

• Plan, create, and execute email marketing campaigns to nurture leads, retain customers, enhance brand awareness and drive conversions
  

• Monitor email performance metrics and optimize campaigns for better engagement and conversion rates.
  

• Any other duties which may be assigned
  

Monthly Responsibilities

• Create, schedule, and publish dynamic, engaging and creative content across various social media platforms
  

• Collaborate with the digital and creative teams to ensure content aligns with the overall digital marketing strategy and brand voice.
  

• Create and deliver the ‘Content Calendar’ by the 5th of each month for the period to come by review by the Snr Digital Marketing Officer and final sign-off by the Digital Lead
  Submit the approved content calendar to the Creative Department by the 15th of each month
  

• Create monthly performance reports by the 10th of each month for various clients outlining successes, KPIs and recommendations for improvement
  

• Submit ad spend report by the 5th of the month for the previous period.
  

• Stay up to date on digital trends to enhance the effectiveness of contributions to the digital department
  

• Any other duties which may be assigned
  

Requirements

• Bachelor’s Degree in Digital Marketing, Marketing or a related field
  

• Digital Marketing Certificate
  

• A minimum of 2 years experienc​e in digital marketing, and customer relations, particularly within the industry
  

• Solid knowledge of website and marketing analytics tools
  

• Experience using email marketing software and ad platforms such as Google Ads and Facebook Business Suite