Offer summary
Key responsabilities:
- Analyze user behavior on website, identify insights and problem areas
- Set up web analytics system GA4, create technical tasks for front-end team, maintain event documentation
- Ensure accuracy of events, detect bugs, configure events in Google Tag Manager
- Generate reports in Google Analytics interface, collaborate with data engineers on data processing logic in Google BigQuery
- Verify interface hypotheses, manage UTM tagging and logic for saving UTM tags in cookies