Digital Marketing Expert
Location: South Africa - Remote
High level person required with great experience and Proven track record in running successful campaigns.
Google ads
Meta advertising
Email Outreach and use of instantly
Linkedin, tiktok advertising would be good but not essential.
For each area below is essential.
These platforms will be run for our clients on behalf of our business. We work predominantly with Service Based clients i.e solar
Google Ads Expert
As we expand our digital marketing clients, we're seeking a highly skilled Google Ads Expert to drive our paid advertising efforts to new heights.
**Role Overview:**
As a Google Ads Expert will be responsible for developing, implementing, and optimizing our Google Ads campaigns across various platforms. You'll play a pivotal role in crafting and executing strategies to maximize ROI, increase brand visibility, and drive qualified leads and sales.
There will be a focus on service lead generation campaigns and NOT Ecommerce.
**Responsibilities:**
- Develop and execute comprehensive Google Ads campaigns, including search, PMax, display, video, and remarketing.
- Set up all conversion tracking, audiences, GA4, google tag manager.
- Conduct keyword research, ad copy creation, and ongoing optimization to improve campaign performance.
- Analyze campaign data, generate insightful reports, and provide actionable recommendations for optimization.
- Stay updated with industry trends and Google Ads innovations to implement cutting-edge strategies.
- Collaborate with cross-functional teams to align marketing efforts and achieve overall business goals.
- Write advert copy and landing pages as required.
- Monitor budgets, performance metrics, and KPIs to ensure efficient spending and campaign success.
- Test and experiment with new ad formats, targeting options, and bidding strategies to drive continuous improvement.
Meta Ads Expert
As we expand our digital marketing client Facebook Ads Expert to drive our social advertising efforts to new heights.
**Role Overview:**
As a Facebook Ads Expert you will be responsible for developing, implementing, and optimizing our Facebook advertising campaigns to reach our target audience and achieve our marketing objectives. You'll play a crucial role in leveraging the power of Facebook's advertising platform to increase brand awareness, drive engagement, and generate leads and conversions.
**Responsibilities:**
- Develop and execute comprehensive Facebook advertising campaigns, including sponsored posts, carousel ads, video ads, and more.
- Set up all tracking events, conversion api, etc
- Conduct audience research and segmentation to identify target demographics and create highly targeted ad campaigns.
- Create compelling ad copy, imagery, and ad creatives that resonate with our target audience and align with our brand messaging.
- Implement advanced targeting strategies, including custom audiences, lookalike audiences, and retargeting campaigns, to maximize ad performance.
- Monitor campaign performance, analyze key metrics, and provide actionable insights and recommendations for optimization.
- Stay up-to-date with Facebook advertising best practices, trends, and algorithm updates to ensure campaign effectiveness.
- Collaborate closely with the creative team, content creators, and other stakeholders to develop cohesive ad campaigns that drive results.
- Manage advertising budgets, optimize ad spend, and track ROI to ensure efficient allocation of resources.
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If you have Email campaign experience, it will be an advantage
Email Outreach Expert
Software we use is Instantly
As we expand our marketing team, we're seeking a skilled Email Outreach Expert to spearhead our email marketing efforts and drive meaningful engagement with our target audience.
**Role Overview:**
As an Email Outreach Expert at Instantly, you will be responsible for developing, implementing, and optimizing our email outreach campaigns for our clients, drive conversions, and achieve our marketing goals. You'll play a pivotal role in crafting compelling email content, organising leads sourcing, identifying target audiences, and executing personalized outreach strategies to maximize engagement and ROI.
**Responsibilities:**
- Develop and execute comprehensive email outreach campaigns for our clients, including cold outreach, warm outreach, and follow-up sequences, to nurture leads and drive conversions.
- Craft compelling email copy, subject lines, and CTAs that resonate with our target audience and align with our brand voice and messaging.
- Segment email lists based on audience demographics, behaviour, and engagement data to deliver highly targeted and personalized outreach campaigns.
- Implement best practices for email deliverability, open rates, click-through rates, and conversion rates to optimize campaign performance.
- Monitor email campaign performance, analyze key metrics, and provide actionable insights and recommendations for optimization and improvement.
- Stay up-to-date with email marketing trends, industry benchmarks, and regulatory requirements to ensure compliance and campaign effectiveness.
- Test and iterate on different email elements, such as content, design, timing, and frequency, to identify the most effective strategies for driving engagement and conversions.
Other platforms like tiktok, linkedin and others in considered a bonus.
